NewBeauty Magazine Website, NewBeauty.com, Named 2007 SoFIE Awards Finalist

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Sandow Media, publishers of NewBeauty Magazine, is being recognized by the 2007 SoFIE Awards for its interactive site development making NewBeauty.com an online portal for beauty products and news.

Sandow Media, a publishing and media company, was recently announced as a finalist in the 2nd Annual South Florida Interactive Excellence Awards for their interactive site development for NewBeauty.com.

The South Florida Interactive Marketing Association (SFIMA) announced last week that Sandow Media was selected as one of the finalists for this year's South Florida Interactive Excellence Awards. All participants will be honored, and the winners will be announced at the awards gala to be held on Friday, April 20, 2007, at the Diplomat Country Club and Resort in Hallandale Beach, Florida.

Sandow Media was selected in the "Most Effective Technology, Telecommunications, Business Products or Services Campaign or Site" category for their beauty magazine website.

"We publish the world-class beauty magazine NewBeauty and wanted to create a companion website to extend the user experience beyond the printed page to online," said Jerry Mica, Senior Interactive Creative Director at Sandow Media. "The idea behind our interactive site development of NewBeauty.com was to provide our users with a truly unique brand-content experience and to create a platform for us to publish related and timely content for our users."

In their interactive site development campaign, Sandow Media transformed NewBeauty.com into an online gateway for beauty product and cosmetic surgery information. Within their campaign, they launched DailyBeauty, NewBeauty's blog, integrated with content including editorial, imagery, video and custom templates. The campaign launched in December 2006.

About The SoFIE Awards
The SoFIE Awards emphasize the creative and technical achievements of interactive marketing leaders working or operating in South Florida. For additional information about the SoFIE annual awards, visit SoFIEAwards.com. For more information about SFIMA, visit SFIMA.com.

About Sandow Media and NewBeauty®
Sandow Media Corporation is a cutting-edge publishing company built around a single philosophy: always exceed expectations. Based in South Florida, Sandow Media is defined by an unrelenting drive to lead the industry, focus on quality, and innovate. Their award-winning national editors, groundbreaking creative team, strategic marketers and seasoned account executives interact regularly to form an invaluable team of passionate experts. To find out more about Sandow Media and their interactive site development campaign go to SandowMedia.com.

At NewBeauty.com, find out about the latest advanced beauty products and cosmetic enhancement, and get the facts about plastic surgery techniques. http://www.NewBeauty.com is the website for NewBeauty magazine.

Media Contact: Jay Berkowitz, http://www.TenGoldenRules.com, 561-620-9121

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