Rochester, NY (PRWEB) April 18, 2007
Ecommerce solution provider, UniteU Technologies, Inc., today announced it has enhanced its Connected Commerce® eStore platform to include a number of new capabilities.
"Our goal is to provide our customers with innovative ways to merchandise products online as well as to reduce the cost of ecommerce operations," reports Rebecca Ramme, UniteU VP of Business Development. "Our customers are always looking for ways to grow their online channel and many of them offer thousands of products on their UniteU eStore. This can be overwhelming to the browsing shopper. The eStore must quickly engage the shopper and make it easy for them to find what they are looking for and then there must be enticements to buy. Finally, a friendly checkout process is needed. This release includes enhanced rich imaging, improved search, product reviews, Google checkout and stored-value gift cards."
In addition to the numerous features that will be deployed on the website front-end, there are added security and performance improvements as well, including access to the Akamai Dynamic Content delivery system, CISP compliance and an expanded security encryption layer. In the shipping area, USPS rate calculation has been added and there is a new ship rate estimator.
"On our customer's sites we want to provide relevant information to the shopper and instill confidence to help them make an informed buying decision," continues Ramme. "These new capabilities, combined with our current feature set and our recently released streamlined checkout process, all come together to increase site conversions which is one of the top goals for all of our merchants."
After a beta program involving several customers of various sizes and industries, this new software version (4.94) will soon be made available to all UniteU customers. At their User Conference in Chicago this week UniteU (http://www.uniteu.com) will be providing training and then customers will be upgraded in "waves" with each site receiving full quality assurance to insure success and no downtime in the process.
UniteU is a recognized leader in on-demand e-commerce solutions that are powerful yet affordable to specialty retailers. UniteU's Connected Commerce® eStores are scalable, support custom designs and integrate with back office systems such as Retail Pro as well as with sales channels such as eBay and Amazon. All sites are controlled directly by merchants with opportunities for strong store branding, multiple payment options, configurable shipping methods and advanced promotions, navigation and in-site search capabilities. In addition to offering their proven e-commerce applications, UniteU supports online retailers through premier managed hosting, leading web analytics tools and marketing services that drive traffic to the site and increase conversions.