GMI's Global Consumer Panels Successfully Reveal Cultural Preferences in Emerging Economies

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Market researchers empowered with real-time local market insights.

The need for global corporations to be well informed has never been more crucial as they look to expand out of their traditional Western marketplaces to take advantage of new and exciting opportunities in fast-growing overseas markets

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GMI (Global Market Insite, Inc.), a leading provider of global market intelligence solutions, announced today that its expanded global consumer panels in China and India give multinational companies a clearer view into consumer opinions, and allow them to successfully transition marketing initiatives into emerging economies. Since July 2006, GMI's Chinese panel has grown by 65% to 1.9 million consumers, while its Indian panel has grown by 421% to over 400,000.

Major consumer packaged goods companies leverage GMI's online consumer panel in multiple countries to gain insights local to those specific markets. One multinational was able to streamline the process of testing consumer behavior and interest in purchasing various brands and flavors of ready-to-drink beverages. For the multi-country project, GMI provided quality panel and data collection, the programming, hosting and language translation of the questionnaire, and data file results.

"The need for global corporations to be well informed has never been more crucial as they look to expand out of their traditional Western marketplaces to take advantage of new and exciting opportunities in fast-growing overseas markets," explains Lowell Ricklefs, GMI's interim CRO and executive vice president of Americas Sales. "With its global panels in new emerging geographies, GMI helps market research firms and major FMCG brands minimize risks by offering them a clear and accurate view of consumer opinions before committing valuable time and resources to new investments and projects."

GMI allows multinationals to cost-effectively access panel members from six million households in 200+ countries and territories, in 37 languages. Detailed profiling information allows GMI to quickly develop and provide market research professionals with panels based on international demographic needs.

GMI powers regular consumer research in China, India and other emerging economies on behalf of clients, including projects with BBC World (http://www.gmi-mr.com/gmipoll/release.php?p=20060522) and the quarterly Anholt Nation Brands Index (http://www.nationbrandindex.com).

About GMI
GMI (Global Market Insite, Inc.) is the only provider of comprehensive integrated solutions for global market intelligence for both market research firms and corporate market research departments at Global 2,000 companies. Solutions include Net-MR, a suite of software tools to manage and automate research throughout the project lifecycle, desktop analysis tools, 24/7 service bureau capabilities, and one of the world's largest, highly profiled, double opt-in managed panels, providing reach to six million consumers and spanning across 200+ countries. In addition, GMI offers high-value, real-time enterprise feedback solutions for customer, partner and employee programs. Founded in 1999 with world headquarters in Seattle, Wash., GMI has operations on five continents. In 2006, the company ranked #93 in Inc. Magazine's Inc. 500, #4 in Deloitte's Technology Fast 50 for Washington State and #105 in Deloitte's Technology Fast 500 for North America. More information is available at http://www.gmi-mr.com or email us at info(at)gmi-mr.com.

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