Asks London Residents to Donate Unwanted Computer Equipment for Earth Day 2007

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Refurbished IT equipment will be donated to children's charity NCH and used to raise money for local community initiatives., in conjunction with Hewlett-Packard (HP), is giving London residents an opportunity to donate their old computers, mobile phones and other IT equipment to help vulnerable children supported by children's charity NCH.

To mark this year's international Earth Day, households in London can drop off their unwanted computers, monitors, printers, mobile phones, digital cameras and scanners at premises (5 Clarendon Road, Haringey, North London N22) at any time between 10am and 6pm on 21stth and 22nd April. The IT equipment will then be professionally refurbished; some will be given to the NCH; some resold at low cost to UK-based organisations unable to afford brand-new computers; and those items which cannot be reused will be recycled by a specialized recycling plant. Any proceeds made from reselling the IT equipment will be used to fund's Edge Employer IT hardware training programme, which helps disadvantaged people gain nationally recognized qualifications leading to jobs in IT.

Peter Paduh, managing director at, comments: "There are hundreds of thousands of old computers in London homes doing nothing, but just as many people in our local community and across the UK who cannot afford to buy this kind of equipment at full price. We'd like as many people as possible to bring their unwanted IT down to Maxitech so that it can be put to good use."

Paduh continues: ''We've made this event part of the Earth Day 2007 celebrations because reusing IT equipment has significant environmental benefits, as well as creating opportunities for disadvantaged communities at the same time.''

Dr Kirstie McIntyre, who heads up IT recycling and reuse programmes for HP in the UK, added; "Refurbishing computer equipment and making IT accessible to the wider community is one of the most effective ways of reducing the impact of IT waste on the environment. It's something HP has been doing for many years, so we're really proud to be supporting in this initiative and hope that this will be the first of a series of events in the UK."

Kam Matharu, NCH's Head of Children & Technology says: "Every child deserves the chance to take advantage of new technology regardless of their background or situation. The launch of this innovative scheme will improve the lives of many of the young people and their families that we work with by making IT more accessible."
Anyone wishing to donate equipment on 21-22 April, should go to the parking area at Ltd, Unit A10, The Chocolate Factory, 5 Clarendon Road, London N22 6XJ, between 10am and 6pm on 21-22 April.

1) is a multi-award-winning, socially and environmentally focused company dedicated to reusing and recycling redundant IT and electronic equipment. Based in London, the company can arrange for the nationwide collection of IT and electronic equipment at low cost. Maxitech's preference is to reuse equipment received, thus prolonging its lifespan, minimising waste and benefiting charities and community groups who receive low-cost or free IT equipment. Maxitech provides more than 100 training opportunities each year for refugees and long-term unemployed people through its Edge Employer Award winning programme, to help them get into full-time employment. For further information visit
For further information visit

2)    HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $94.1 billion for the four fiscal quarters ended Jan. 31, 2007. More information about HP is available at

3)    NCH is one of the UK's leading children's charities, working in partnership to run nearly 500 services for more than 160,000 of the UK's most vulnerable children, young people and their families NCH was previously known as National Children's Home. It rebranded in 2000 to become NCH, the children's charity. For further information visit

4)    For further information about the event contact Howard Dobson,, 0208 881 7054, or Helen Ross, Porter Novelli for HP, 01295 224481,


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