Advertisers Using CustomerAQ™ Report Significantly Shortened Sales Cycles

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Results surpass industry findings for paid search.

The experience of advertisers using Fluent Inc.’s CustomerAQ™ paid search advertising solution mirrors recent industry findings that show certain kinds of search engine marketing plays a dominant role in B2B purchases. The increased customer and sales conversions reported by CustomerAQ™ clients parallels the conclusions of research studies by leading industry players, including MarketingSherpa and Google™.

The Role of Search in Business to Business Buying Decisions, by Enquiro and MarketSherpa, reports a wealth of statistics that point to the dominance of search engines, with 93% of the study’s participants stating they research online when making a business purchase. The Google-Millward Brown study found that B2B buyers used search engines more often than traditional media throughout the buying process. The research also shows that when a search engine strategy is properly deployed, businesses see large gains in conversions.

Results Up to 5x Search Industry Average
Fluent’s CustomerAQ™ paid search solution gives businesses a unique opportunity to take advantage of the impact of search engines. CustomerAQ’s patent-pending, turnkey system blends competitive data models, behavioral research, and proprietary analytic tools to increase paid search conversion rates 5x the industry average or more. Customer AQ clients report not only a significant increase in leads generated by their custom solution, but also increases in sales conversions.

Fluent’s SVP, Michael Miller, shares that CustomerAQ™ is doubly effective because it builds on the highly targeted nature of search engine traffic. “Search delivers potential buyers who are seeking your product or service. CustomerAQ™ is unique because it was built on what’s been proven to work in paid search. Our solutions act as highly advanced filters, delivering more customers who are actively engaged in the buying process and motivated to act.”

CustomerAQ™ effectively converts B2B shoppers into buyers in industries as diverse as retail, wholesale, health and wellness, real estate, insurance, finance, and business opportunity/franchise, with companies as large as the Fortune 500 to as specialized as sole-proprietorships. “Our solution is the key,” explains Miller, “it’s not dependent on the client’s specific industry or business model. That’s the power of this program.”

About Fluent, Inc.
Founded in 2002, Fluent, Inc. is a privately held company with offices in Fort Lauderdale, Florida. Fluent provides lead generation, customer acquisition, and paid search advertising solutions to advertisers. With its patent-pending solutions utilized by over 1,000 clients across the country, Fluent is at the forefront of optimizing the return on paid search advertising marketing budgets. For more information, visit the Fluent website at or contact Michael Miller at (954) 318-4585.

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Michael Miller
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