How Google-DoubleClick is Exploiting Antitrust Law's Weak Underbelly to Dominate Internet Advertising Going Forward

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Scott Cleland, Chairman of NetCompetition.org, analyzes the competitive implications of the Google's brilliant acquisition of DoubleClick and how it exploits the U.S. antitrust laws.

Google's brilliant acquisition of DoubleClick represents another critical building block in Google's shrewd strategy to deepen its dominance of Internet advertising market and exploit antitrust laws

In the view of Google's DoubleClick acquisition, Scott Cleland, Chairman of NetCompetition.org, published a thorough analysis of the competitive implications of the deal, focusing on the following questions:

-- What is Google's real competitive endgame with DoubleClick?
-- Why is this acquisition likely to pass antitrust muster?
-- Why will Google increasingly dominate Internet search?
-- What other anticompetitive behaviors by Google position it to dominate Internet advertising?

"Google's brilliant acquisition of DoubleClick represents another critical building block in Google's shrewd strategy to deepen its dominance of Internet advertising market and exploit antitrust laws," says Cleland. Below is the summary of conclusions from the analysis:

-- Google's brilliant acquisition of DoubleClick represents another critical building block in Google's shrewd strategy to dominate the Internet advertising market.

-- Google's "global growth strategy" is the public euphemism for its grand plan to foreclose its potential Internet advertising competitors one by one.

-- In acquiring DoubleClick, Google skillfully exploits antitrust law's weak underbelly, so it is unlikely to be blocked by the Government.

-- Google is on path to dominate and possibly to establish a de facto monopoly on Internet search within the next several years

-- Google is currently leveraging its search dominance into Internet advertising generally, in much the same way Microsoft leveraged its dominance in operating systems into PC software applications (Windows) in the 1990s.

-- Google's very sophisticated (anti-)competitive foreclosure strategy goes beyond acquisitions to include: (1) share-buying "business partnerships;" (2) systematic theft of intellectual property; (3) systematic click fraud; (4) weak Sarbanes-Oxley internal controls; (5) predatory proposed regulation of broadband competitors; and (6) aggressive competitive arbitrage of privacy law.

Cleland's bottom line: "The terms 'Google' and 'antitrust' will increasingly be used together in sentences. My detailed antitrust analysis proves why." Please check the full text of the Google's DoubleClick acquisition analysis.

About Scott Cleland
Scott Cleland is one of nation's foremost techcom analysts and experts at the nexus of capital markets, public policy and techcom industry change. He is widely respected in industry, government, media and capital markets as a forward thinker, free market proponent, and leading authority on the future of communications. For more information, visit: http://netcompetition.org/docs/about/#chairman

About NETCompetition.org
NETCompetition.org is an e-forum created to promote a rigorous debate on the merits of net neutrality legislation and regulation. NETCompetition.org is funded by a wide range of broadband telecom, cable, and wireless companies who believe the best way to guard a free and independent Internet is free and open competition, not more government control of the Internet. To learn more about NETCompetition.org and network neutrality, visit: http://www.netcompetition.org.

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