The Blog Business Summit Comes to Chicago as Business Blogging Hits the Tipping Point

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The conference and consulting firm Parnassus Ventures has announced that the next Blog Business Summit conference will take place September 17-19, 2007 in Chicago, IL. As always, the conference will cover everything businesses need to know to be effective participants in the world of online media. This latest conference takes place at a time when blogging for business has jumped from the domain of a few early adopters to a best practice for businesses worldwide.

It used to be that companies were afraid of blogging. Now, they're afraid of not blogging

Since the launch of the first Blog Business Summit conference in 2004, corporate America has seen weblogs go from an intriguing curiosity to a mission-critical communication tool.

In those early days, there was a lot of coverage in the mainstream press about business blogging and predictions of a coming revolution. Despite this initial enthusiasm, most companies did not flock to the new communications platform. A number of business leaders were confused, or even afraid of the complicated and sometimes contentious universe of blogs and bloggers.

In the past year, this trend has clearly shifted.

"It used to be that companies were afraid of blogging. Now, they're afraid of not blogging," said Steve Broback, President and CEO of Blog Business Summit.

Evidence of the shift is everywhere. At the Consumer Electronics Show this past January, bloggers who were able to demonstrate topicality, reach, or both received free entry to the event as press. More importantly, exhibitors at the show were consistently interested in speaking to the bloggers that came by their booths.

"We pretty much had the entire CES show booked in advance from all the people who wanted our attention," said Andru Edwards, CEO of the online Gear Live media network. "We literally had to turn people down. We couldn't possibly have visited more exhibitors or covered more stuff. They understood that we had something unique to offer that CNN coverage, or New York Times coverage didn't."

The Blog Business Summit anticipates that this burgeoning interest will bring even more energy and passion to their conference this September.

The conference will run three days. Day One will feature two pre conference workshop options. The Social Media Boot Camp track will provide attendees with a solid introduction to the world of social media. "The idea is to get those who don't know much about the latest online communications platforms up to speed before the conference takes off," said Broback.

The Blogging for Dollars track -- in which Edwards features prominently -- will cover the intricacies of monetizing blog content and making a living in the world of new media.

The following two-day conference will cover everything businesses need to know to be effective participants in the world of blogging, podcasting, and emerging online media. As always, the conference will pay special attention to technologies that have emerged in the past year that have the potential to be the "next blogosphere" in terms of their impact on business communications.

About the Blog Business Summit:
The Blog Business Summit is an acclaimed conference series that brings together leaders in social media with professionals from across the business spectrum. Its parent company, Parnassus Ventures, provides consulting services to companies that want to engage the blogosphere.

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TERESA VALDEZ KLEIN
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