Businesses Find Proper Media Placement Through Keyword Search

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Media Wombo's user-friendly site gives increased options for finding all types of ads.

Media buyers and media companies have begun reaching out to one another through an electronic marketplace known as Media Wombo, the world's first full-service media buying web site. When they meet in cyberspace via this new online media-buying web tool, they often find one another through just a few clicks or keyword searches.

"Media companies realize that our user-friendly site helps prospective customers find their unsold ad time or space in just a few keystrokes," explains Kathy Smith, founder of Media Wombo. "So the media vendors are utilizing Media Wombo's easy search features to take advantage of the buyer's web savvy. On the other side, customers are thrilled because they are able to quickly unsold media at great rates with minimal effort."

As an example, if a radio station's format is skewed toward a listening audience that is predominantly women, that station will post the terms "women" or "female" in the detailed description about their station's ad package. Performing a quick keyword search for the term "female" then takes the visitor to media advertising packages that contain that word in their description.

"Sometimes Media Wombo customers want to purchase their media time by starting with a local city search, and then drilling down from there to find what options are available," says Smith. "Other times, they are looking to see everything available from a particular station, daypart, or targeted niche audience. Doing a few creative searches with our 'keyword search box' usually takes them exactly to the types of ads they want to buy.

Smith goes on to explain that if the customer can't find the exact type of ad he or she is looking for, Media Wombo takes special requests and makes every effort to meet or beat agency rates.

"We are committed to being a full-service media placement company. Media Wombo works hard to offer every type of advertising, from the conventional radio and TV spot packages to the unconventional cinema ads and point-of purchase television placement in grocery stores. But if a business doesn't see the advertising package it's looking for, we want to know about it, so we can eventually find it and list it. Our goal is for Media Wombo to do all the leg work, so the buyer only has to perform a few mouse clicks or keyword searches. That's the beauty of online shopping."

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Tim DeBacco
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