Media Publisher Delivers Platform To Manage The Next Major Content Type: Enterprise Video

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Media Publisher Transforms How Video is Managed Securely Across Private Networks

Media Publisher makes it possible to maximize the value of Enterprise Video by providing a complete platform built to scale with the rapid adoption of this important new content type.

Media Publisher Inc., the leader in Enterprise Video Communications, delivers the ability to manage the next wave of content in the enterprise --- Enterprise Video. Video communications are essential for organizations that are committed to actively engaging their customers, employees, partners, and investors; and successfully competing in the global marketplace. The company invites all AIIM Conference & Exposition participants to discover how they can securely create, manage, distribute, and archive enterprise video assets.

Today, companies are grappling with the unmanaged proliferation of video in the enterprise across private intranets, extranets, and public websites. The challenge centers around the need for business users to easily create and distribute live and on-demand video events to their intended target audience, while simultaneously providing IT with the tools they need to proactively manage the components of IT infrastructure affected by video: the private network, streaming servers and encoders, enterprise storage systems, and private portals.

With the expansion of video communications throughout the enterprise and its power to reach thousands of viewers simultaneously, corporations require a comprehensive, strategic approach to managing video assets. Media Publisher is the first company to enable organizations to take full advantage of the benefits of enterprise video. The power of Media Publisher stems from its unique software platform designed to provide a complete suite of applications for the business user, as well as a Video Control Center that offers a dashboard for IT to manage the complete video content lifecycle: from stream capture and encoding, to network distribution and portal publishing, and finally to storage and archival.

Video Storage and Archival
Considering video as another content type to manage is one way of looking at this growing new communications medium. The same standards of managing and accessing files through a simple user interface apply whether a company is managing a document, a web page, a graphic image, or a video. However, video's file size is significantly larger than other file types, and it requires additional planning and capacity for storage and archiving.

The Media Publisher platform provides high-scale storage of assets within its repository, but also offers a virtual storage solution, whereby video files may be stored seamlessly in one or more external repositories. Whether content is stored in Media Publisher's own storage system, or stored in an external repository, video content management services can be applied to all assets in the virtual repository, including asset ingestion and uploading, metadata editing, asset categorization, content search and retrieval, and asset archiving. Media Publisher's unique approach to video storage ensures that content can be managed, located, and distributed in a unified fashion, eliminating the need for redundant, "silos" of content.

Corporate Network Integration
Unlike other "non streaming" content types, effectively managing video content requires high-bandwidth distribution across the network and, in the case of video on demand and program downloadables, pre-positioning content "to the edge" of the network. To address these network challenges, Media Publisher's software platform provides a single management system for the enterprise by integrating deeply with core video infrastructure components, such as communicating with multiple remote encoders, syndicating content to multiple Content Delivery Network (or CDN) systems, publishing to multiple portals, and performing automated publishing point management for live video events.

Video has a unique relationship to compliance standards. Unlike other file types, video leaves very little room for interpretation if a presentation falls into the wrong hands - video is a 100% attributable asset, where message content is undeniably tied to the presenter. Ensuring tight security, permission-based access, and thorough archiving standards is more important than ever for the enterprise. Media Publisher provides capabilities such as LDAP and DRM integration, dynamic/encrypted event URL generation, network edge expiration, storage archiving, and comprehensive status control of published video content.

"The power of Media Publisher is realized in our ability to incorporate the unique needs of video communications into a comprehensive video content management solution for the enterprise," said Steve Pattison, vice president of marketing and business development for Media Publisher Inc. "Media Publisher makes it possible to maximize the value of Enterprise Video by providing a complete platform built to scale with the rapid adoption of this important new content type."

For a discussion of Video in the Enterprise: The Next Content Type, AIIM Expo attendees are invited to join Media Publisher's vice president of marketing and business development, Steve Pattison, on Thursday, April 19, at 10:45 -11:15 a.m. in the Exhibit Floor Theatre at the Boston Convention & Exhibition Center.

About Media Publisher, Inc.
Media Publisher is the only company to offer a complete software solution that centrally manages the video communications lifecycle, simplifying how organizations create, publish, manage, report, and deliver thousands of live and on-demand webcasts securely across private networks. The power of Media Publisher stems from its unique platform designed to work with existing video, storage, and distribution components, providing a single management system for the enterprise. Customers worldwide, including eBay, AT&T, Capital One, Lockheed Martin, Lamar University and Jyske Bank, rely on Media Publisher and its award-winning commitment to customer value. Visit for more information.

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