Los Angeles, CA (PRWEB) April 18, 2007
Crucial Music, an online service that connects independent artists and labels with music supervisors, creative directors and others who place music in film television and advertising, is continuing to make strides in the competitive world of music placements. Increasing visibility and a reputation for quality tracks and no-hassle clearance is resulting in prominent placements and repeat business for the Los Angeles-based company.
Crucial Music has secured numerous noteworthy placements including uses in several upcoming feature films: Suburban Girl, (based on the best-selling novel The Girls' Guide to Hunting and Fishing) starring Sarah Michelle Geller and Alec Baldwin, will feature two tracks from crooner Ray Greene and one from jazz group Audio Paint; Fantastic Four: Rise of the Silver Surfer, starring Jessica Alba and Julian McMahon will use three classical tracks; and auto/action thriller Redline, starring Eddie Griffin, will feature a track from Nashville-based R&B artist Michael Inge, as well as the hip-hop track "Shut Down the Party" by HP, used in the opening credits and later in the film. Weiners, a straight-to-DVD teen production from Sony Pictures, will feature the song "Patiently Waiting" from Canadian pop artist Freddy as end title music, and use songs from Australian rock band Ground, and Jitty, an East Coast based hip-hop artist.
Notable recent television placements include uses from a variety of Crucial Music artists in Friday Night Lights (NBC), CSI (CBS), The Office (NBC), Veronica Mars (CW), Prison Break (Fox), Close To Home (CBS), Dexter (HBO), Sleeper Cell (Showtime) and multiple cues in Men In Trees (ABC), whose music supervisors have been impressed by the high caliber of music offered by the service. "Crucial Music is an excellent source for licensing authentic songs on a limited budget. They have an A-list roster of artists and songs and their website service is very simple and efficient," said Tricia Halloran, Music Supervisor for Men In Trees.
With a focus on quality, the searchable catalog of 100 % pre-cleared music has increased to nearly 2,000 tracks in multiple and diverse genres since the site http://www.crucialmusic.com was launched in June 2006. Submissions from both artists and labels have been steadily increasing, and new signings continue, including eclectic Seattle-based label Loveless Records, critically-acclaimed band Winterpills (on Boston-based Signature Sounds Recordings), and Swedish indie-rock band The Elliots, who had a song placed in CBS's Close To Home almost immediately after signing with the service.
"I've been amazed at the talent submitting music online and mailing us CDs," said Tanvi Patel, Executive VP/Managing Partner of Crucial Music. "We've been very pleased with the amount of artists and labels who want to work with us. Our catalog has grown exponentially over the last year, and music supervisors seem to like what they are hearing. The proof is in the pudding with repeat business from them in Men In Trees, Friday Night Lights, and Veronica Mars."
Crucial Music encourages artists and labels representing all genres to submit music, which can be done very easily through the website. Once a song(s), is accepted, a non-exclusive representation agreement is executed and the music is added to the online database and made available on portable hard drives. When a particular track is selected for placement, Crucial Music negotiates a rate for the license, including the master use and synch fees, of which 50 percent goes to the label or artist. Access to the Crucial Music service to both artists submitting music and those seeking music for placement is entirely free of charge.
Crucial Music is the brainchild of industry veterans Jim Long and Tanvi Patel. Long is a recognized leader in the music business with successful ventures that include investment, ownership, and operations of award-winning broadcast and entertainment companies including TM Productions, FirstCom, and OneMusic Corporation. He continues to own and operate Point Classics, LLC, one of the world's largest classical music catalogs. Patel provides insight into the needs of both artist and producer and brings vast experience from the fields of radio broadcasting, record label operations, and the production music library business.
For a complete list of recent placements, see:
For more information:
Tanvi Patel/Crucial Music
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