Vistaar Named 2007 "Cool Vendor" by Leading Analyst Firm

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Software vendors selected are innovative, impactful, and intriguing. Vistaar Technologies, a provider of analytical software for pricing, product marketing, and sales operations groups, offers unique value to high tech and industrial companies selling configured products and bundled offerings.

Cool Vendors in CRM Marketing and Analytics, 2007

Vistaar Technologies, Inc. today announced it has been named a "Cool Vendor" by Gartner, Inc.1 Gartner defines a "cool vendor" as offering technologies or solutions that are:

  • Innovative: The vendor has developed technologies and products that enable users to do things they never could before.
  • Impactful: The vendor has developed technologies and products that have or will have business impact. It isn't just "technology for the sake of technology."
  • Intriguing: The vendor has developed technologies and products that have caught our interest/curiosity during the past six months or so.

According to the report, product marketing and sales plans "are made often from the top down, rather than from a data-driven, bottom-up approach."

"We are excited that a prominent research firm such as Gartner has in our opinion recognized Vistaar as offering innovative and impactful solutions," said Bala Srinivasa, senior vice president of product marketing at Vistaar Technologies, Inc. "World class companies have selected Vistaar based on our ability to help improve price realization, increase customer and product profitability, and maximize product portfolio margin contribution. We remain committed to our vision of an integrated analytical solution for product marketing, pricing, and sales operations groups," added Srinivasa.

About Vistaar Technologies, Inc.
Vistaar Technologies (http://www.vistaar.com) provides analytical software for pricing, product marketing, and sales operations groups. We help companies maximize revenue and margin realization by directly improving list pricing, deal pricing, customer and product profitability, and overall portfolio performance. Contact Vistaar at +1 973.581.6300 or email ask-vistaar@vistaar.com.

About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

1. Gartner, Inc., "Cool Vendors in CRM Marketing and Analytics, 2007" by Kimberly Collins, Bill Gassman, and Adam Sarner, March 5, 2007.

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SCOTT BUCKLEY
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