Freeze.com Rebrands to W3i, Unveils New Identity at Ad:Tech 2007

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Freeze.com will debut the rebranding of their company to W3i and the launching of their new website and marketing services at Ad:Tech San Francisco, April 25-26, 2007, Booth 5884.

Unifying our properties under the single business-to-business brand, W3i, helps current and prospective clients fully understand the complete range of services the Company offers to both large and small marketers.

Freeze.com, with over 100 million registered users since its inception in 2000, has grown beyond its core competency, entertainment PC downloads, into the expanding mobile downloads category. W3i is gaining momentum in the high-growth mobile subscription category. iSuppli estimated that the worldwide mobile content market is projected to be $16.3 billion in 2006.

"Unifying our properties under the single business-to-business brand, W3i, helps current and prospective clients fully understand the complete range of services the Company offers to both large and small marketers." said Robert Weber, CEO of W3i. "With our focus on downloadable content solutions and over 4 million installs each month we will continue to provide strong distribution for our software marketers, and leverage our capabilities in the emerging mobile content market."

W3i represents the commitment of the team to get the measurable results needed to satisfy their business partners and continue to grow their business. Over the past four years W3i experienced 106% net sales growth to net sales of $26.9 million in 2006. W3i began with a focus on free downloable content in 2000 by developing high quality screensavers, wallpaper and clip art in exchange for consumers' participation in promotions. Over $1.5 million was invested in high quality content. "A lot has changed from our roots in our dorm rooms to our current 22,000 sq.ft. headquarters." chuckles Robert Weber, CEO.

Ad:Tech, the leading interactive marketing exhibition show, attracts over 10,000 interactive marketers and is the perfect environment to unveil the new corporate identity, W3i. W3i will also be attending SIC 2007 (Software Industry Conference) in Denver, Colorado, and launching an integrated marketing campaign.

About W3i
W3i delivers proven downloadable content solutions. With over 15 million unique users each month, W3i provides a receptive consumer base for customized, targeted marketing programs including software marketing, lead generation, display advertising and product placement. The three Weber brothers, owners of W3i, are recent winners of the Ernst & Young Entrepreneur Of The Year® 2006 Award in the Minnesota and Dakotas region.

W3i Holdings, LLC, owner of Freeze.com, Ringtone.com, ScreenSaver.com and Wallpapers.com, was established in 2007, to unite all its business entities including Freeze.com, which was founded in 2000. Today it employs more than 50 Internet professionals. To learn more about W3i, visit http://www.w3i.com.

Press Contacts:
Deborah Childers
W3i Holdings, LLC.
deborah.childers@W3i.com
320-257-7571

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Deborah Childers
W3i
320-257-7500
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