Fashion Marketing and Merchandising Bring High-End Fashion to Discount Stores

Share Article's article, "GO International Fashion Designs Are On Target," describes how expertise in fashion marketing and merchandising helps high-end designers work with discount fashion stores such as Target. This expertise can be acquired with a fashion design school degree., a top fashion education Web site, offers information and personalized advice about fashion careers, fashion design schools and the fashion industry.

Fashion marketing and merchandising have created a new market for designers: discount fashion stores. A article entitled "GO International Fashion Designs Are On Target" describes how retail and marketing skills taught in fashion design school are critical in helping high-end designers work with discount retailers (, an interactive fashion education site, has resources and information about fashion careers and design schools around the world.

In recent years, Target's GO International design and marketing campaign has provided customers with affordable fashion from international designers such as Tara Jarman, Paul & Joe and Luella Bartley. In February, the GO International campaign brought Proenza Schouler fashion designs to Target customers. "While the label is a huge hit in high-end retail stores, Target's inclusion of Proenza Schouler will offer its designs to a broader market at less costly prices," according to

This new market increases the opportunities for a career in the fashion industry. It also increases the need for expertise in fashion merchandising and marketing--"the business side of fashion"--to provide the link between fashion designers and discount retailers. According to "While fashion design school offers formal training in pattern making, garment construction, and sewing, it also provides critical courses in business and retail management. For those whose fashion goals lie outside of the runway, there is a fashion design course for you, too" (

At, visitors can explore retail and marketing fashion careers and get personalized information about which careers and schools might be the best fit for their interests and talents. The site also has up-to-date information about trends and news in the fashion design industry. ( is an interactive and informative fashion school Web site that helps users interested in fashion school find the right fit. Users can search for fashion schools around the world, get the latest fashion trends and access articles about the industry. is the ideal source for anyone interested in fashion school.


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