Seattle, WA (PRWEB) April 19, 2007
CleverSet, the leading provider of recommendations for eCommerce companies, today announced that it will sponsor Shop.org's Online Marketing Workshop. This event, taking place April 18-20 at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, will give marketers practical takeaways to help them measure, communicate and achieve positive online marketing ROI.
"Shop.org is well known for its thought leadership in the interactive marketing arena, and CleverSet is honored to sponsor the Online Marketing Workshop, where marketers will get hands-on tips on how to implement the latest technologies to better reach their customers," said Todd Humphrey, CEO of CleverSet. "We're looking forward to showing retailers how to use personalized product recommendations as a highly effective way to increase customer satisfaction, drive brand loyalty and boost revenues."
CleverSet's powerful analytic platform uses statistical relational learning (SRL) that incorporates data from multiple sources, including clickstream data, stored customer information, product catalog details and purchase history, to generate highly relevant merchandise recommendations. CleverSet analyzes customers' current behavior, not their past behavior, as well as attributes of products viewed in real time, to predict what they will want to purchase now and in the future. CleverSet already helps over 70 online retailers, including Overstock.com auctions and Awinestore.com, offer a truly personalized shopping experience to their customers, resulting in an average lift in revenues-per-visitor of over 20%.
Online marketers will spend a record $19.2 billion this year on online advertising to drive consumers to their websites, but many still struggle with turning site visitors into buyers. That's why the majority of online marketers are now looking for ways to convert that traffic into sales. CleverSet clients fully leverage their investment in marketing by ensuring that once shoppers get to their site, the online experience offers every possible opportunity for product discovery and purchase. Simply put, with CleverSet, customers buy more and more often.
CleverSet is a technology services company that helps websites increase their revenues and personalize their eCommerce experience by delivering more relevant and effective product recommendations. CleverSet's recommendations service helps companies entice online shoppers with unique and personally appealing items they might not have otherwise seen, improving each website visitor's shopping and buying experience and ultimately lifting online sales conversion rates as well as revenues-per-visit. CleverSet's easy-to-deploy recommendations service can be operational within hours and begins improving customers' business results immediately. CleverSet currently powers merchandise recommendations for more than 70 websites, including Overstock.com auctions, The Alpineer, Paradise Pen Company, Awinestore.com, Denverfabrics.com, and 80sTees.com. CleverSet is located in Seattle, Washington, and Corvallis, Oregon. For more information about CleverSet and the market-leading business results delivered by its e-commerce personalization technology, please visit http://www.cleverset.com or call 1-206-965-8735.