Cyprus Telecommunications Authority On-Line Yellow Pages Goes Live with nxAdCommerce

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Integrated Internet Yellow Pages goes live in Cypress using net-linx technologies.

net-linx is pleased to announce that the on-line yellow pages and search site of the Cyprus Telecommunications Authority (CYTA), went live with net-linx' nxAdCommerce Search & Presentation system.

After successfully passing a thorough internal acceptance phase, the net-linx solution was declared "rock solid" and has now replaced CYTA's previous online system. This fast solution serves up nearly 1 Million ads to the world. Visitors can view the website in multiple languages.

The nxAdCommerce Search & Presentation system is seamlessly integrated with net-linx' backend directory management system, which was successfully brought live at CYTA Yellow Pages a year ago. The tight integration provides significant benefits such as: real-time publishing of internet ads, full access to ad performance metrics and the ability to launch new online products quickly.

CYTA Directories Unit's strategic goal is to become the number one choice of print and electronic advertisement for professionals by offering them the greatest possible communication effectiveness with their clientele.

To achieve this goal, the decision was made to modernize activities such as Media and Product Management, Directory Entry Maintenance, Graphics Production, Sales Management, Contract Entry Management, Billing and Receivables and Pagination, thus increasing efficiency and effectiveness of the entire operation. net-linx was chosen as a technology partner.

About CYTA
The Cyprus Telecommunications Authority (CYTA) is the largest Telecommunication Service Provider in the Republic of Cyprus (approx. 720,000 population), employing around 2,500 personnel.
The services that CYTA provides cover the whole spectrum of telecommunications and include Fixed Telephony, Subscriber and Prepaid Mobile Telephony, ISDN, Internet Service Provision, Frame Relay and Asynchronous Transfer Mode Network facilities, cardphone and payphone services, and last but not least the Telephone Directories. CYTA also serves as an important telecommunications hub in the area of the Middle East, with satellite connections and participation in strategic submarine fibre-optic cables.

CYTA may be visited on the web at: http://www.cytayellowpages.com.cy
To learn more about nxAdCommerce, see http://nxadcommerce.net-linx.com

About net-linx
net-linx is a global software and solutions provider for the directories and newspaper publishing industries. With over 30 years of experience, net-linx is one of the largest and longest serving providers in these industries. Solutions cover all aspects of advertising, editorial, internet and digital asset management and are designed to help our customers increase their revenues while lowering costs and improving productivity.
net-linx has offices in Europe, North America, Asia, Australia, and South America.

© 2007 net-linx.
net-linx, nxAdCommerce are trademarks of net-linx AG

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JAN TEMPLIN
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