Attention Creative Cooks and Chefs: Enter California Raisins Recipe Contest to Win $10,000 Cash

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California Raisin Marketing Board (CRMB) announces its search for America's most delicious raisin recipes. The California Raisins Wise Choices Recipe Contest will run through 12:00 Midnight June 30, 2007. Grand Prize of $10,000 cash. To enter, visit http://www.LoveYourRaisins.com.

California Raisins are an incredibly versatile ingredient and we know that top chefs use them to add flavor and something special to their signature dishes

Dust off your recipe cards, pull out your mixing bowls and start preparing your favorite raisin recipes! Today, the California Raisin Marketing Board (CRMB) announces its search for America's most delicious raisin recipes.

Already thinking of your favorite raisin recipe? The 2007 California Raisins Wise Choices Recipe Contest kicked off March 9 and home cooks and bakers across the country are encouraged to enter their favorite recipes that include California natural or golden seedless raisins.

"California Raisins are an incredibly versatile ingredient and we know that top chefs use them to add flavor and something special to their signature dishes," said Karla Stockli, Vice President of Marketing for CRMB. "Now, we want to know how home cooks across the country use raisins in their favorite recipes."

A panel of esteemed judges, including California Raisin farmers and their families, will evaluate the recipe entries. In addition, Valerie Waters, celebrity personal trainer, will name the winner of the Valerie Waters Wise Choice Award for the healthiest, most flavorful recipe.

CALIFORNIA RAISINS CONTEST PRIZES:

The California Raisins Wise Choices Recipe Contest will run through 12:00 Midnight June 30, 2007. Prizes will include:

  •     One (1) Grand Prize of $10,000 cash
  •     One (1) 1st Prize gift package approx. value $2,000
  •     One (1) 2nd Prize gift package approx. value $1,100
  •     One (1) Valerie Waters Wise Choice Award including a gift package approx. value $1,300
  •     Eight (8) Honorable Mentions will receive assorted prizes approx. value $225

To enter, visit http://www.LoveYourRaisins.com or mail a list of ingredients and preparation instructions on an 8 ½ by 11-inch sheet of plain paper to California Raisins Wise Choices Recipe Contest c/o Fleishman-Hillard, 400 Capitol Mall, Suite 2640 Sacramento, CA 95814.

For contest criteria, contest rules or additional information, visit http://www.LoveYourRaisins.com.

About the California Raisin Marketing Board
The California Raisin Marketing Board was created by a State Marketing Order in 1998 and is 100 percent grower funded. Its mission is to support and promote the increased use of California-grown raisins and sponsor crop production, nutrition and market research. To learn more about the California Raisin Marketing Board, visit its Web site at http://www.LoveYourRaisins.com.

Media Contacts:
Karla Stockli, VP of Marketing
California Raisin Marketing Board
(559) 248-0287

Julie Ficker
Fleishman-Hillard
(916) 492-5339

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