Warren RI (PRWEB) April 20, 2007
MarketingSherpa today released a complimentary PDF download chapter of its new E-commerce Marketing Benchmark Guide. The PDF includes eight charts with new data on shopping cart abaondonment rates, search engine marketing, and email marketing. An eyetracking study heatmap of BestBuy is also featured. To download (without registration) go to:
This 18 page PDF features new research results on:
How consumers "see" merchandise category pages -- including a
four-color heatmap from a new eyetracking study conducted on
Where 1,913 ecommerce marketers say their traffic comes from --
including year-over-year changes in SEM and email as a percent of
incoming shopper traffic.
Which types of emails are consumers most likely to open and
read from you.
How alternative payment methods are gaining a foothold on your
How well your peers are handling tech team versus marketing
There is no registration required to view this data and the BestBuy eyetracking heatmap. Simply click on the PDF download hotlink and this MarketingSherpa Executive Summary is yours for the taking. http://www.marketingsherpa.com/exs/Ecom07Summ.pdf
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 237,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.