Boston, MA (PRWEB) April 23, 2007
Search engine marketing firm iProspect today announced that as part of its global brand expansion, its Isobar sister search agency formerly known as NTB has re-branded as iProspect Spain. This is the first of many iProspect offices that will be opened around the globe this year.
iProspect has accelerated its global brand expansion with this opening, having already launched iProspect Netherlands (2005) and iProspect Sweden (2006). Counseling many of the world's largest brands on both natural search engine optimization and pay per click advertising, the firm's growing worldwide presence will extend their experience and expertise into major global markets where their Isobar sister search engine marketing agencies are already well established.
"We are delighted to welcome NTB to the iProspect family," said Robert Murray, President, iProspect U.S. "I believe that this new relationship between iProspect U.S. and iProspect Spain produces the strongest search marketing offering in the Spanish market."
iProspect's move into major international markets also directly benefits its U.S. clients. Today, iProspect provides a truly seamless global search offering. Murray explained, "Our presence in global markets allows us to meet the needs of clients who seek a global search solution. By employing our tools and techniques on a worldwide basis, combined with the local market knowledge of each of our sister search agencies, we offer a streamlined global search solution that eliminates the cumbersome nature and inefficiencies that can result from engaging with multiple vendors across the globe."
Located in Madrid, search engine marketing firm NTB currently works with an impressive roster of clients including, Renault, Heineken, and Dell. The agency is excited about embracing the iProspect brand as its own, and will adapt its services to the successful model formulated in the U.S.
"The iProspect brand is globally recognized as the premier offering in the search engine marketing arena," said Erik Häggblom, CEO, NTB. "They have built an unparalleled reputation for excellence demonstrated through their thought leadership, innovation, processes, and results." Häggblom continued, "As iProspect Spain, we will now have access to tools and techniques that have never been used in our market. The competence of the iProspect model, combined with our own market knowledge provides us with a distinct competitive advantage, and will directly benefit our clients."
Prior to assuming the iProspect brand, sister agencies are trained by iProspect's global team at "iProspect University." They are taught the firm's best practices and processes, as well as the use of iProspect's proprietary tools. Once this training is completed and employees pass a comprehensive final exam, the firm is deemed "iProspect Certified" - after which they can convert to the iProspect brand name.
"Search engine marketing is now recognized as a global opportunity. Marketers around the globe want continuity of service with local expertise, and this expansion offers exactly that," said Fredrick Marckini, Founder of iProspect and Chief Global Search Officer, Isobar. "iProspect's worldwide expansion answers global marketers' demand for the same, excellence, technology and results that iProspect is known to deliver in the United States."
iProspect is the Original Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, pay per click advertising management via their own patent-pending bid management agent called iSEBA, and Web analytics.
With U.S. offices in Watertown, Massachusetts and San Francisco, California, as well as offices in Amsterdam, Stockholm, and Madrid, iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.
Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203 or creed(at)iprospect.com.