MarketingSherpa Publishes Viral Marketing 2007 Special Report: 15 Data Charts on Viral Advertising Tactics, Results & Costs

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MarketingSherpa's third annual Viral Marketing Special Report was just published for 2007 and is available free-of-charge online until April 25th. The download link, including 15 charts of new viral marketing statistics including campaign stats from more than 2,900 real-life marketers is at: http://www.marketingsherpa.com/article.html?ident=29941

MarketingSherpa's third annual Viral Marketing Special Report was just published for 2007 and is available free-of-charge online until April 25th. The download link, including 15 charts of new viral marketing statistics is at: http://www.marketingsherpa.com/article.html?ident=29941

2,914 real-life marketers participated in a survey to create this annual study, revealing their tactics, results stats and ROI from viral advertising and marketing campaigns. Results are sliced by the experience-level of the marketer. Viral marketing including email campaigns, online games, Web 2.0 viral messaging, blogs, MySpace, and other tactics are all included.

"Viral marketing is red hot right now," notes MarketingSherpa President Anne Holland. "We wanted to see the difference between the hype and the reality. That's why we sliced data by the experience-level of the marketer as well as by B-to-B marketing versus consumer mass marketing. Marketing professionals with more experience had a fairly different take on what works in viral than those with less experience."

Most interesting result? Turns out encouraging email forwarding is head and shoulders more popular for both experienced and inexperienced marketers thahn any other tactic. Although video and audio online are much hyped, marketers rated these types of rich media less powerful than "good old fashioned email."

The entire Special Report, including 15 new charts of data, will be available at no charge until April 25th at http://www.marketingsherpa.com/article.html?ident=29941

After that, the Special Report will be available to MarketingSherpa Members Only. More informaion about Memberships is available at http://www.marketingsherpa.com

About MarketingSherpa

MarketingSherpa is a research firm that focuses in what works in marketing. 237,000 marketing professionals read MarketingSherpa's research each week. Headquartered in Warren RI, the firm is celebrating its seventh anniversary.

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anne holland
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