New York, NY (PRWEB) April 24, 2007
Marcela Zuchovicki of Jalima Coffee will be presenting at the 2nd Annual Coffee & Tea Festival in NYC on April 28th and 29th at the Metropolitan Pavilion, 125 West 18th Street, New York, NY 10011. The festival will feature exhibits of coffee, tea, confectionary and other related products, samplings, lectures and classes, demonstrations, entertainment, art and much more. The festival hours are 11:00am to 6:00pm on Saturday and 10:00am to 5:00pm on Sunday. For more information about the Coffee & Tea Festival, visit http://www.coffeeandteafestival.com.
Marcela Zuchovicki will lead a hands-on class in the art of coffee cupping and tasting. Similar to wine tasting, cupping allows the participant to evaluate and compare different coffees and their characteristics. Rarely seen by the public, cupping is the technique used to evaluate the flavor profile of a coffee. The coffee will be evaluated on four major characteristics: flavor, acidity, aftertaste, and body. Come be a part of this wonderful, special experience.
About Marcela Andrea Zuchovicki
Marcela's passion for specialty coffee as well as her background in international relations and cultural affairs created the desire to one day own a specialty coffee business that would bring the most delicious and exotic high quality products from Mexico to the U.S. Fluent in five languages and a degree in Actuarial science, Marcela has lived in many different countries, experiencing and appreciating some of the finest coffees throughout the world. Her love of cuisine from all cultures, the enjoyment of entertaining and sharing new flavors and recipes with others is central to the creation of Jalima Coffee.
Professionally, Marcela worked for many years in the not-for-profit industry assisting international arts organizations, UNICEF and cultural exchange programs with fund raising and development. Her desire and interest in building international partnerships and raising funds for causes that she believed deeply in has come full circle, as she now focuses on issues so crucial in the gourmet coffee industry ~ sustainability, preservation of the environment and the improvement of the quality of life for the farmers that produce coffee in some of the poorest regions of the world.
Jalima Coffee was conceptualized in December 2004. Since its inception, Jalima has partnered with several organizations to support important social, sustainable, educational and ecological projects such as the El Triunfo Conservation Fund in Chiapas, Mexico, the Hispanic Association of Colleges and Universities (HACU) to support their educational initiatives in the U.S., Andares, A.B.P. that provides work opportunities for the disadvantaged and many others. Joining with her two best friends Janet Allen and Libe Diamant, and now her partners in Jalima Coffee, the three friends, JAnet, LIbe and MArcela offer a line of three exceptional bio-diverse coffee products from Mexico. ~ Jalima Certified Organic Coffee from Chiapas, H&A Gourmet Coffee, Regular and Decaffeinated from Veracruz. Please visit the Jalima Coffee website at http://www.jalimacoffee.com to learn more about the company, the products and the mission.
For those that live in the area, join us at the Coffee & Tea Festival on April 28th and 29th - a celebration of everything related to coffee and tea. We hope to see you there!
Presentation: The Art of Cupping & Tasting
Times: April 28th : 12:00pm and 3:00pm; April 29th : 11:00am
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