Ohio Home Builder Dominion Homes Introduces Guided Tours With Gail Hogan

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Ohio Home Builder creates new online guided home tours. The effort was a collaboration between Dominion, Fahlgren Advertising and Gail Hogan.

the importance of giving potential homebuyers the resources and tools they need to select a homebuilder that can meet their needs -- especially in highly competitive business categories like ours. We proposed the concept as a form of entertainment, and Fahlgren brought it to life. We want our customers to be able to find the perfect home for them, and we believe this is a great place to start.

Ohio new home builder, Dominion Homes, has launched a new guided tour microsite as a part of its re-branding campaign. The microsite was created by Fahlgren Advertising with former TV news anchor Gail Hogan serving as narrator.

The Ohio home builder designed the new guided tours around each of its five home collections. Dominion's virtual tours differ from many other Ohio home builder online tours since a high-resolution digital still camera was used to depict each room and the still photo images were then combined to create the Ohio home builder tour.

Dominion Homes along with Fahlgren and Mills James Productions then collaborated to bring Gail Hogan into the images by "filming" her on green screen for placement within each room. Using the video, Fahlgren integrated Gail into the Ohio home builder's guided tours using video compositing software before adding the finishing touches. The animated Flash microsite also details floor plans of each of Dominion's five home styles. Microsite visitors can also control the length of their view time while learning additional information about the Ohio home builder's homes via roll-overs that detail both included and optional features of the new homes.

Lori Steiner, Dominion Homes Chief Marketing Officer, believes in "the importance of giving potential homebuyers the resources and tools they need to select a homebuilder that can meet their needs -- especially in highly competitive business categories like ours. We proposed the concept as a form of entertainment, and Fahlgren brought it to life. We want our customers to be able to find the perfect home for them, and we believe this is a great place to start."

The microsite can be found by visiting Dominion's website, http://www.dominionhomes.com, where visitors will find the Guided Tours button.

About Dominion Homes (http://www.dominionhomes.com)
Dominion Homes offers a variety of homes which are differentiated by size, price, included features and available options. The Company's philosophy focuses on providing its customers with unsurpassed products, quality, customer service, and the ability to create a home ideally suited to their needs.

About Fahlgren (http://www.fahlgren.com)
Columbus, Ohio-based Fahlgren, Inc. is one of the nation's top 100 communications agencies employing 150 communications professionals in four states. Fahlgren, Inc. includes three business units: Fahlgren (advertising), Fahlgren Mortine (public relations) and Fahlgren Machine (design).

About Gail Hogan (http://www.showcasecolumbus.com)
Gail Hogan is the host and producer of the new NBC weekend morning show, "Showcase Columbus", a half-hour TV magazine-style talk show. An Emmy award winning broadcaster with 25 years of TV and radio experience, Gail Hogan has a portfolio full of multi-media talents.

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Lori Steiner
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