Laurent Cook Joins Scala Broadcast Multimedia as Director of Services, EMEA

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Scala, Inc., the industry leader in end-to-end digital signage software, announced today the appointment of Laurent Cook to the role of Director of Services, EMEA.

Scala, Inc., the industry leader in end-to-end digital signage software, announced today the appointment of Laurent Cook to the role of Director of Services, EMEA.

"We are glad to welcome Laurent Cook to our organization" states Oscar Elizaga, Scala Vice President, EMEA. "Mr. Cook brings to Scala a comprehensive background in software technology in general and digital signage in particular, with significant practical experience in services structuring, management and delivery; as well as in project management. We have built the #1 network of certified partners around the world dedicated to digital signage and our main objective has been and continues to be to provide them exceptional technical support and a portfolio of high-quality service offerings," complements Elizaga.

Mr. Cook's successful career includes recognized companies such as Carlipa Systems - where he held the CTO position, Peaktime, Galeries Lafayette, and Eurocore . Throughout his professional endeavors, Mr. Cook has gained a strong understanding of how to build an effective services organization and how to structure the service offerings required for sustained competitiveness.

About Scala
Scala, (http://www.scala.com) the world's leading provider of software for digital signage software used in retail, education, entertainment, government and other industries, is celebrating it 20th anniversary in 2007. With its roots in the Cable TV industry, Scala has evolved to become the global leader in digital signage software. Over the years, Scala created a cuttingedge multimedia software platform that powers thousands of digital signs around the world including the digital signage networks of Tesco, the Paris Palais de Congrès, Best Buy, T-Mobile, La Grande Récré, ShopRite, Hertz, Virgin MegaStore, EuroDisney, Bloomberg, Burger King, Kiwi, Futuramedia, Azizia-Panda Supermarket, Carrefour, McKee Foods, Muvico, Santiago Airport, and RaboBank. Since InfoChannel® is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, Pennsylvania with offices in California, the UK, France, Norway, The Netherlands, China and Japan.

Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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Monique Severins
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