Los Angeles, CA (PRWEB) April 21, 2007
Los Angeles' #1 Party of the Year - the Starbucks Calibash Pre-Party, hosted by KXOL Latino 96.3, Saturday April 21, 2007 from 2:30pm to 7pm, at the Honda Center in Anaheim, California.
Starbucks Calibash 2007, at the Honda Center, in Anaheim, California, welcomes such artists' as Ying Yang Twins, Pitbull, LA LA and Toby Love, to the stage. As the party opens its doors, the Starbucks Pre-Party compliments the sound, with a Starbucks branded village designed to extend the same legendary experience you receive in their stores. Guests' will have the chance to sample their innovations that transform, such as the Dulce de Leche Latte and Dulce de Leche Frappuccino Blended Drinks along with intimate tableside French Presses crafted to showcase their Costa Rica Tarazzu and Brazil Ipanema Bourbon™. The aromas will tantalize the senses of taste and smell, while Starbucks Calibash attendees sit within the swanky lounge, and enjoy the introduction of the 2007 season line launch of fresh coffees and blends, along with the events' premium espresso cart.
Top off the experience, with compliments of Starbucks branded merchandise and visits with official Starbucks Coffee Company coffee masters and complimentary tastings, with offerings throughout the party and event. To give the Starbucks Calibash attendees their finest coffee experience, Starbucks has assembled the exclusive sampling of their 2007 Spring-Summer beverage, Dulce de Leche Latte and Frappuccino - blended with Starbucks' signature espresso and freshly steamed milk, topped with whipped cream and a dusting of toffee sprinkles as a Latte and available served over ice as a Frappuccino. Allowing the Starbucks Calibash attendees with an exclusive pre-tasting, as the beverage is part of the exclusive Spring-Summer 2007 Starbucks seasonal beverage line, which began April 8, 2007.
At the event, Starbucks Coffee Company and KXOL Latino 96.3 will be presenting several contests' and promotional give-aways' throughout the event and afternoon, in order to hype the attendees for their show with such performers as Ying Yang Twins. From 3pm to 7pm, Starbucks Calibash attendees may come to the Starbucks Pre-Party and visit with the official Starbucks Pre-Party event hostess and L.A.'s Latin Sweetheart, Alysha Del Valle. Alysha is best known as the KXOL Latino 96.3 Morning Show DJ, host of LATV's very popular Friday night show LATV Latenight and ABC Channel 7 traffic reporter. As the Pre-Party progresses, toward showtime, select attendees may also choose to visit with the Starbucks' promotional models, within the VIP access only Starbucks 'Greenroom'.
As Starbucks Coffee Company is proud to be a sponsor of this event, with KXOL Latino 96.3, "we thank KXOL for their generosity, which in turn has allowed us to surprise and delight our store partners and our customers in the Latin communities of the greater Los Angeles area. It is so valuable, to be able to give such a relevant event and product to the customers" stated Sandra Fowler, Marketing for Starbucks Coffee Companies. "We are thrilled to create an interactive village, supplied with our new signature coffee's, such as the Costa Rica Tarrazu, created with dedication to sustainability and the Brazil Ipanema Bourbon, our core espresso lines and of course, our own new Dulce de Leche Latte and Frappuccino blended beverage".
Starbucks Coffee Company has built a village party mecca, complete with interactive media facets throughout the party lounge, the 'old school' front porch, and the VIP Access Only Starbucks 'Greenroom'. As embellishments, Starbucks Coffee Company has placed oversized plasma displays throughout, complete with custom created content giving the attendees the environment filled with music and entertainment based interactive content. In Designing the entire interactive Starbucks village party mecca, they have designed an environment that the Starbucks Calibash attendees deserve, while visiting with Starbucks and partying with their favorite artists' stage-side. Starbucks Coffee Company has also placed luxury sofas for opulence, kept the signature Starbucks Coffee Company bistro feel, with the vibrance of the multi-media platforms onsite. In giving the Starbucks Calibash attendees their interactive experience, Starbucks Coffee Company has built custom Mobile Interactive Media Displays and a Multi-Media Cart that will each, as well as the plasma screens, provide music and entertainment video based interactive content.
About Starbucks Calibash 2007
In its first year, Starbucks Calibash 2007, is hosted by KXOL Latino 96.3 Los Angeles, being held on Saturday, April 21, 2007 at the Honda Center in Anaheim, California, at 2695 E. Katella Ave, Anaheim, CA 92806-5904. Performing live on stage: Wisin y Yandel, Pitbull, Hector El Father, Xtreme, Ying Yang Twins, Rakim y Ken-Y, Toby Love, MC Magic, Tego Calderon, Nicky Jam, Ilegales and other special surprises.
About Starbucks Coffee Company
Starbucks Coffee Company provides an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit http://www.starbucks.com.
Tracie Lynn Tucker