Organics Brasil and Whole Foods Market to Host, "Taste of Brazil"

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Kick off events to be held at West Los Angeles and El Segundo stores.

Organics Brasil, the first nationally sponsored program to export and promote organic products from Brazil, is pleased to announce the arrival of the Organics Brasil products in 25 Whole Foods Market stores in the Southern Pacific Region which include; Southern California, Southern Nevada, and Arizona. Whole Foods Market exclusively carries Organics Brasil products in both the food and body care departments.

To celebrate the occasion, we invite you to attend, "Taste of Brazil" event at 2 of their stores, West Los Angeles and at the grand opening of their El Segundo store. These events are free and open to the public.

An exciting variety of activities are already planned for each day's events including;

•Capoeira demonstrations

•Brazilian Jiu-Jitsu demonstrations

•A variety of Brazilian music

•A massage therapist using the Ikove product line of body creams

•Sampling of products from Organics Brasil as well as other Brazilian products available at Whole Foods Market

Dates, Time and Location are as follows;

April 25, 2007 Wednesday, 12pm-4pm
Whole Foods Market, West Los Angeles
11666 National Blvd.
Los Angeles, CA 90064

April 26, 2007, Thursday, 12pm-4pm
Whole Foods Market, El Segundo
760 South Sepulveda Blvd
El Segundo, CA 90245

About Organics Brasil
Headquartered in Curitiba, Paraná, Brazil, the "Organics Brasil Project" is a result of a joint initiative between APEX-Brasil (Brazilian Export Promotion Agency) and FIEP (Federation of Industries of the State of Paraná). Organics Brasil is the first nationally sponsored program that focuses specifically on the export of organic food and products from Brazil. The Organics Brasil Project is managed by the IPD, Paraná Development Institute.

About Whole Foods Market
Founded in 1980 in Austin, Texas, Whole Foods Market is the world's leading natural and organic foods supermarket and America's first national certified organic grocer. The Whole Foods Market motto, "Whole Foods, Whole People, Whole Planet"™ captures the company's mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement.

PR/Media contact:
Organics Brasil, US
Carey Schroeder
organicsbrasilus @

Media contacts:
Whole Foods Market, West Los Angeles
Nicole Elliott
nicole.elliott @

Whole Foods Market, El Segundo
Ashley Gibbons
ashley.gibbons @


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Carey Schroeder
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