Marketing Consultant Advises Entrepreneurs to 'Play Ball'
California marketing consultant and coach, Robert Middleton, is offering a free downloadable, "Marketing Plan Start-Up Kit." It's based on his unique model he calls, "Marketing Ball -- The Game of Marketing," that has been successfully used by thousands of small businesses. The purpose of the game is to turn strangers into prospects, and ultimately into clients.
Boulder Creek, CA (PRWEB) April 24, 2007 -- California marketing consultant and coach, Robert Middleton, is offering a free downloadable, "Marketing Plan Start-Up Kit." http://www.actionplan.com/mktball.html The kit includes an 85-minute mp3 audio and a 22-page workbook.
Robert Middleton, marketing guru of Action Plan Marketing, has developed a breakthrough strategy for entrepreneurs and independent service professionals to dispel the mystery of how to attract clients. The 7-step model is based on what he calls, "Marketing Ball -- The Game of Marketing." The purpose of the game is to turn strangers into prospects, and ultimately into clients.
"Baseball has four main activities," says Middleton, "throwing, catching, hitting and running. Even if you're good at all these activities, doing them still doesn't add up to a baseball game. What's missing is the structure of the game. Without a process or rules, there is no game and no way to measure if anyone is winning."
Middleton realized, when working with a client one day, that marketing, for most independent professionals, is much like aimless baseball players. They do a little networking, calling, speaking and writing, but they do it so haphazardly that there is no way they can win. As a result, new business trickles in sporadically.
"With rules to the game and strategies for winning, it's easier to attract clients more consistently," says Middleton. "Marketing Ball starts in the locker room where you develop your core marketing message. This message lets your prospect know who you work with, what issues and challenges you address, and the solutions and outcomes you deliver."
"The first aim in Marketing Ball is to get onto first base," Middleton continues. "If your marketing message gets attention and interest, you've made important marketing progress. Your message needs to be relevant and must 'hit a nerve.' When a prospect is on first base, they are now open to learning more about your business and how it can help them."
The next step in Marketing Ball is second base where a prospect is ready to explore working with you. "To get onto second base you need to go beyond your marketing message and develop some familiarity with the prospect and provide them with the right information, or what I call 'Marketing Currency.' This information or currency buys their trust, time, interest and commitment. At this point, prospects will want to meet with you and see if you can help them," says Middleton. "This approach is so much more effective than manipulative sales tactics."
Having a system or process is what truly makes the difference in succeeding or failing in marketing a business. Middleton declares, "Many business owners don't realize that marketing is a game. No wonder they struggle with attracting clients. I see a lot of independent professionals running around the marketing field with no idea who has the ball or how to score a run. When you play Marketing Ball, you know exactly where every prospect is and what you need to do to move them to the next base."
For complete details on Marketing Ball, download the free "Marketing Plan Start-Up Kit," with an 85-minute mp3 audio and 22-page workbook, please go to: http://www.actionplan.com/mktball.html. For more information about using the Marketing Ball approach to marketing, please contact Robert Middleton at 831-338-7790.
About Action Plan Marketing:
Robert Middleton is the marketing guru of Action Plan Marketing, www.actionplan.com. He has been helping Independent Professionals become better marketers since 1984 and on the Web since 1996. Middleton has developed a suite of unique products and services that helps service professionals to better market their services and consistently attract new clients to their business. His marketing philosophy is simple: emphasize practical strategies and tactics that people can actually use to attract more clients.
Middleton provides marketing education and coaching virtually -- through products on the Web and through his intensive Action Plan Marketing Certification Program.
Contact Robert Middleton at 831-338-7790.
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/U3VtbS1QaWdnLUNvdXAtUHJvZi1NYWduLVplcm8=
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
