paybox and Radius-ED Team to Spearhead Delivery of Global Mobile Services With One SMS Short Code

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With the combination of paybox's "Mobile Wizard" and Radius-ED's Global 1 number (G1), Brand Owners, Content Owners, Financial Service Providers, Mobile Operators, and other businesses can now maximise the mobile lifestyle of their end customers through easy access to and interaction with all mobile services -- be it Marketing, Content, Subscriptions, Commerce or Banking.

Imagine a TV show that is broadcasted around the globe - and the viewers from around the world can make their vote count via one number globally. As Partners, we can address the global mobile community with one universal SMS short code - with one single platform connected to more than 100 countries worldwide - enabling really innovative global mobile services.

paybox, the trendsetting company for mobile payment enterprise solutions, and Radius-ED, a global leader in mobile messaging, announce their product partnership to spearhead the delivery of innovative Global Mobile Services. Through the partnership, paybox and Radius-ED provide business customers the Mobile Service Delivery Platform "Mobile Wizard" which gives businesses access to Worldwide SMS connectivity and allows them to offer Mobile Services through one Global SMS short code - the Radius-ED G1 number.

paybox's "Mobile Wizard", the trendsetting Mobile Service Delivery Platform, offers a comprehensive, integrated portfolio of best practice solutions. It turns a prospective customer into a loyal customer, as efficiently as possible, to increase profitability along each phase of the customer development lifecycle. With "Mobile Wizard", Service Providers can:

  • raise awareness through interactive, multi-step, multi-channel, and personalized campaign management,
  • stimulate the trial of services through promotions with any kind of coupon, voucher or discount mechanisms,
  • motivate interaction through compelling mobile services such as content services, subscription services and customizable application services for mobile Commerce or mobile contests, and
  • enhance repeated interaction through reward profiles such as loyalty points, game ranking and players lists.

Radius-ED's Global 1 number ("G1") is a universal messaging number that allows access to the same information or content anywhere around the world. G1 is a mobile two-way communication channel for businesses to interact with their customer base via an access number unique to the business. Amongst other uses, this facilitates national and multinational marketing initiatives, CRM, mobile commerce and interactive services.

Today, a typical mobile operator uses more than 50 short codes to market all its mobile services. A brand owner must use multiple short codes to run a multi-country marketing campaign. A typical bank is just able to send out messages, but not to process any replies. "By teaming up, we can offer every service provider to consolidate its communication with end customers - maximising their lifestyle while reducing internal complexities, and operational costs at the same time" states Eckhard Ortwein, CEO paybox. Philip Davis, Radius-ED's General Manager, Global Sales and Marketing adds: "Imagine a TV show that is broadcasted around the globe - and the viewers from around the world can make their vote count via one number globally. As Partners, we can address the global mobile community with one universal SMS short code - with one single platform connected to more than 100 countries worldwide - enabling really innovative global mobile services."

About paybox:
paybox solutions AG ("paybox") is the trendsetting company for mobile payment enterprise solutions. Founded in 1999, paybox was the first to launch mass-marketable mobile payment solutions in five European markets. In 2005, paybox was rated by industry experts as having the broadest mobile Commerce offering worldwide. paybox patented award winning technology has proven technical and operational reliability with highest, overall service availability. Used by leading global service companies such as mobilkom and ONE in Austria, Mastercard, Vodafone Egypt and Maxis Malaysia, by five million end users and 15.000 merchants, paybox enterprise solutions are deployed across Europe, America, North Africa, the Middle East and Asia. For more information on paybox, please visit http://www.paybox.net

About Radius-ED:
Radius-ED is a global mobile messaging solutions provider with offices in Singapore, Malaysia, the Philippines and the USA. We own and operate our proprietary messaging platforms and global network infrastructure to offer secure delivery and billing of mobile marketing messages, content and campaigns to our international partners and clients, who are primarily, Global Brand Owners, Mobile Operators and Content Providers. Our business focus is to provide innovative services and solutions to meet the evolving demands and specifications of today's mobile data industry. Our emphasis on innovative service concepts and value added services which drive revenue stream for Mobile Operators, Content Providers and Global Brand Owners remains our key differentiator within the industry. For more information on Radius-ED, please visit http://www.radius-ed.com

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Heidrun Kirsch
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