Neckwear Industry Reacts to Growing Sizes of American Men

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It's no secret. American men just aren't getting any smaller. Whether it's weight or height, the average size of a man has increased every year since the 1960's. Unfortunately, the apparel industry hasn't adequately addressed this growing segment of growing men, until now. Big Shot Neckwear, an affiliate of national neckwear company The Tie Bar, has developed its first ever line of extra extra long 67-inch neckties. Big Shot Neckwear looks to fill the void found in the entire neckweary industry - big ties for big guys.

It's time to start giving larger men a place to go where they can add some much-needed style to their wardrobe.

Restaurants cook up larger portions. Airlines create larger seats. Automobile companies design larger cars and SUV's. So why is everyone adjusting to the increasingly growing size of American men except the fashion industry? For years, larger men in the U.S. have been consistently ignored when it comes to apparel. Until now.

This Spring, Big Shot Neckwear has released its first ever line of neckties for larger guys. And this isn't your standard XL tie. Big Shot Neckwear has designed neckties which reach 67 inches in length - five full inches longer than the typical extra long tie found in any big and tall store, and ten inches longer than the typical standard length necktie found in most department stores. Its entire collection can be found at http://www.BigShotNeckwear.com.

So just how many men actually need to wear a 67-inch necktie? Well its founders have been in the neckwear business for several years, and they have discovered this increasing demand for extra extra long neckties. "A week hasn't passed in the last six months where we haven't received a phone call or email from a customer asking whether we carry any neckties longer than 62 inches. So we asked ourselves - how many more calls would we have to take before realizing this niche market exists?" quipped Big Shot Neckwear co-founder Greg Shugar.

So during the busy Holiday 2006 season, Shugar began designing Big Shot Neckwear's first ever collection of extra extra long 67-inch neckties in time for the busy Spring shopping season. And the emails have already been coming in. "The first morning that our website went live, we received four emails from customers thanking us for creating this outlet. We knew then that the company's existence was justified," Shugar added.

Big Shot Neckwear's styles range from the traditional repp stripes to the trendier large paisley ties which have been flooding the entire neckwear market. Likewise, the hues of its neckties cover every color of the spectrum for tastes of all kind. "We know of a few stores that carry some extra extra long ties, but the styles they offer pre-date the Nixon Administration," Shugar joked. "It's time to start giving larger men a place to go where they can add some much-needed style to their wardrobe."

Yes, Large and in Charge is back. And he's wearing a great looking tie this time around.

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GREG SHUGAR
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