Atlanta Web Design Firm Turns a Napkin into an E-Commerce Powerhouse

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AKBrothers was central in the redesign and usability study for Paradigm Gallery, a premier Internet retailer.

Paradigm Gallery definitely stands out from the pack of Internet furniture retailers. The company placed the responsibility of developing this unique positioning strategy squarely in the hands of AKBrothers - an Atlanta Web Design firm.

"I doodled the design of the site on a napkin at dinner one night, faxed AKBrothers the napkin, and they simply took over and provided work that completely aligned with the brand's image and values," says Hamid Saify, Founder and CEO of Paradigm Gallery. "I have never encountered such a synergy and understanding between our organization and a vendor," Hamid Saify continued.

The newly redesigned Paradigm Gallery website features a clean and easy navigation that allows visitors to shop by product type or lifestyle. The site showcases Paradigm Gallery's 500+ products with interactive product details, color swatching, and a simplified shopping experience.

"AKBrothers is beyond creative. They take creativity and merge it with true business results. A lot of pretty product imagery and clean navigation goes no where if not planned and executed seamlessly. That's what AKBrothers provided for Paradigm Gallery," says Hamid Saify.

About AKBrothers
AKBrothers, LLC provides complete web design solutions and online strategy implementations. We produce customized solutions to meet specific communication objectives. Our clients span across many industries and vary in size. Examples include Internet Retailer magazine's Top 400 such as Benchmark Brands, Sleep Better Store, or YMCA as well as PDK Airport, and PMLG. For more information visit or call +1 404.460.5712.

About Paradigm Gallery
Paradigm Gallery is the Internet's premier destination for modern furniture & design and one of the fastest growing online furniture retailers. Paradigm Gallery stocks interpretations of modern furniture classics by designers like Mies, van der Rohe, Le Corbusier, Aarnio, Saarinen, Breuer, Nelson, and others. The organic organization embraces a structure that allows prompt attention to customers and a fierce dedication to product quality and satisfaction. Paradigm Gallery's mantra: Empower Personal Expression Through Design". For more information about Paradigm Gallery, call 877-PG-MOD-7 or visit


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