Campbell, Calif. (PRWEB) April 30, 2007
Stock photographers are applauding a new move by stock photography community LuckyOliver (http://www.luckyoliver.com). With the introduction of the LuckyOliver Sideshow, the company is extending sales opportunities to a middle ground -- a midstock territory and bridge between traditional 'micro' and 'macro' sales in the stock photography industry.
Sideshow results work similarly to sponsored search engine results. When a buyer performs a search, they will see all image results for their particular term. Photographers who participate in the Sideshow will have their results prominently placed on the search results page, allowing them to advertise to an audience that has already shown an interest in the images they are offering.
"LuckyOliver's Sideshow will give photographers the chance to license their images for prices that reflect vision, market need, and production investment," said Ron Chapple, a 25-year veteran stock shooter who sells images through LuckyOliver. "Enabling this function lets the photographer find the prices that are right for their work. Some shoots require more investment--for example a group shot versus a single portrait. Now, pricing can be adjusted to reflect the extra costs to produce that specific image."
The Sideshow has been created specifically to appeal to those photographer who may have been 'holding back' some of their best images from the microstock market, simply because they felt the images were ones that should earn them a higher margin. With the midstock model and the Sideshow, LuckyOliver gives photographers the opportunity to experiment on a scalable model that offers the potential for personal, professional and financial growth within one system.
The Sideshow offers eligible photographers:
- Additional Reach and Higher Margins: LuckyOliver photographers (called Carnies) with at least 100 downloads have the opportunity to receive Sideshow placement for 25% of their portfolio. When they reach 500 downloads, they're eligible for Sideshow placement for 50% of their entire portfolio. You set the price, and keep 50% of whatever the image earns.
- No- or Low-Cost Placement: After the initial 90-day complimentary period, eligible Carnies will pay one token to place one image in the sideshow, but the image will garner sideshow listing for every sticky word related to the image. In essence, for the cost of one token, Carnies can get preferred Sideshow placement for their image in 25, 50, 100 or more searches, depending on the number of sticky words associated with the image.
- Perfect Timing: Carnies participating in the Sideshow ensure their photos are prominently placed in front of buyers as they're actively searching for images and are ready to make a purchase. And a buyer clicking on a sideshow image is more likely to peruse the Carny's portfolio and select additional images.
- Real-Time Flexibility: Sideshow updates are made in real-time, and Carnies can change which photos are specially priced, or change the pricing of individual photos whenever they wish. This flexibility means you can react quickly to changes in supply and demand (e.g. if something happens in the news that makes your 'heart attack' photos more in demand, you could login to your LuckyOliver account and charge a higher premium for them while demand is high)
"The midstock model works allows us to be a place where buyers know they can find high-quality, low-cost images, as well as premium-quality images that are still affordable," said Bryan Zmijewski, LuckyOliver's founder. "It also offers photographers the opportunity to name their own price on a percentage of images in their portfolio, and allows them the opportunity to earn higher margins on their work without the intentionally exclusionary barriers to entry seen in traditional stock."
"For many photographers, it seems to have been a choice--do I do microstock and sell one image lots of times for a little money, or do I try to get into traditional stock and then hope that one of my images gets a big sale or two? LuckyOliver's midstock model means that microstock photographers are no longer 'stuck' in microstock--there's a place for them to move up to. It also invites traditional stock photographers to dip a toe in the lower-priced, volume-based market yet still gives them some control over their own pricing," Bryan concluded.
What the Sideshow Means for Buyers
For stock photography buyers, the LuckyOliver Sideshow and creation of the midstock market means that searching for the perfect image just got easier.
"Graphic designers and marketers have told us over and over again that they want ways to search smarter, not harder," said Bryan. "The Sideshow highlights images by our most popular and prolific photographers, who have proven that they know--and shoot--the kinds of images that buyers are searching for. Added to our large volume of microstock images, buyers now have one place that they can go to find affordable images for their next brochure, blog post or billboard."
For more information on the LuckyOliver Sideshow, visit http://www.luckyoliver.com/info/sideshow.
Founded in 2006, LuckyOliver, a product of MegaGlobal Image Syndicate, Inc., provides amateur and professional photographers and graphic designers a community-based outlet in which to sell and purchase photographs. LuckyOliver is committed to furthering photography education and making high-quality photos available to the public at a reasonable cost. Visit http://www.luckyoliver.com for more information.