Spur Digital Launches Imperial Rome Interactive Web Site

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Spur Digital announced today the official launch of HMNSrome.com, the official micro-site for The Houston Museum Of Natural Science's (HMNS) latest exhibit, Imperial Rome. Concentrating on Religion, Daily Life, Power and Emperors in ancient Rome, each subject is accompanied by video clips and downloadable wallpapers of Roman images that visitors can save to their desktops.

Spur Digital, Houston's leading interactive marketing agency, announced today the official launch of HMNSrome.com, the official micro-site for The Houston Museum Of Natural Science's (HMNS) latest exhibit, Imperial Rome.

As the museum's online advertising agency of record, Spur Digital created an interactive micro-site HMNSrome.com to promote attendance to the exhibit by educating and intriguing visitors. Concentrating on Religion, Daily Life, Power and Emperors in ancient Rome, each subject is accompanied by video clips and downloadable wallpapers of Roman images that visitors can save to their desktops.

"Working with Spur Digital contributes to the success of the exhibitions that come to HMNS. With Imperial Rome we knew we had a great opportunity to have fun with the look and feel of the advertising," said Latha Thomas, Vice President of Marketing and Communications at the Houston Museum of Natural Science. "Spur Digital created a flash-based interactive micro-site HMNSrome.com, where users can learn more about the exhibition before they see it. This has led to increased attendance and ticket sales. We are looking forward to Spur Digital's efforts for our next exhibition."

To increase awareness of the exhibit and site, Spur Digital included the "When in Rome Giveaway" where entrants can win an assortment of Italian-themed prizes. Sponsors include Paciugo Italian Gelato and Caffé, Dolce Vita Day Spa and Central Market. Visitors are encouraged to enter and increase their chances of winning by "telling the mob" - their friends. The giveaway not only extends campaign reach, but helps build the Museum's email marketing list by giving visitors an opportunity to opt in when entering.

The micro-site, hmnsRome.com, and the When in Rome Giveaway are currently live and will conclude on July 29, 2007.

About Imperial Rome:
Imperial Rome is organized by Contemporanea Progetti in collaboration with the Fernbank Museum of Natural History. The exhibit explores how Rome grew into an enormous empire that dominated the politics, economy and culture of the known world from 27 B.C. to the middle of the fourth century A.D. Imperial Rome is locally underwritten by The Harriet and Truett Latimer Endowment Fund. See HMNSrome.com for more information.

About The Houston Museum of Natural Science:
The Houston Museum of Natural Science is one of the nation's most heavily attended museums and is a centerpiece of the Houston Museum District. With four floors of permanent exhibit halls, and the Wortham IMAX® Theatre, Cockrell Butterfly Center, Burke Baker Planetarium and George Observatory and as host to world-class and ever-changing touring exhibitions, the Museum has something to delight every age group. With such diverse and extraordinary offerings, a trip to the Houston Museum of Natural Science, located at One Hermann Circle Drive in the heart of the Museum District, is always an adventure. See hmns.org for more information.

About Spur Digital:
Spur Digital is a full-service provider of interactive marketing services and online advertising solutions. Spur Digital helps clients leverage the Web to grow their business by developing and managing interactive marketing programs that include strategic planning, search engine marketing, e-mail marketing, online advertising, web analytics, and ROI measurement. Spur's client roster includes and has included Southwest Airlines, FedEx Kinko's, Methodist Hospital, Amegy Bank, Texas Industries, Compass Bank, Houston Museum of Natural Science, Houston Chronicle and Camden Property Trust to name a few. See spurdigital.com for more information.

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STEVE LATHAM
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