Cut the B.S.; Give Readers Solid Value: Internet Marketing Expert Takes a Stand

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Derek Gehl sends a free eBook instead of his scheduled promotion and gets 8,000 downloads in 18 hours plus a 1000% increase in traffic to his blog.

I'm sick of being sold the exact same product a million different ways - by people who've never actually experienced any real success with it. Where's the value? How's this helping anyone?

Internet Marketing expert Derek Gehl, CEO of The Internet Marketing Center announced yesterday that he was calling foul on the state of the Internet Marketing industry and launching an entirely new way of communicating with customers, subscribers, and the rest of the Internet Marketing community.

With marketing e-mails from self-proclaimed "gurus" on the rise - many promoting the same offers to overlapping customer lists, Gehl is fed up. Himself a subscriber to many online marketing newsletters, he sees the results of the flood of email promotions in his own inbox.

"I am sick of being swamped by emails like this," Gehl says. "I'm sick of being sold the exact same product a million different ways - by people who've never actually experienced any real success with it. Where's the value? How's this helping anyone?"

Instead of the $27 eBook promotion he had planned to launch this week, Gehl took a stand and sent his email list a message telling them to expect better from him, and offering them the eBook he had planned to sell for free, no strings attached. In the first 18 hours, over 8,000 people downloaded the free eBook.

Gehl also posted his "Cut the B.S." rant on his blog (http://blog,marketingtips.com/derek). The post has received a record number of comments (and a 1000% increase in blog traffic) from Internet Marketing students who are just as disgusted with the state of the industry as Gehl himself.

"It is a real pleasure to receive a genuine good sense email from some one who really cares whether us newbies sink or swim," posts one blog reader. "Especially when our inboxes are overloaded with numerous revamped nonsense emails that waste valuable time and create unnecessary confusion. Now it's time to read, absorb and put this valuable new knowledge to work."

"I was recently flooded by tens of e-mail all offering to sell me one product, the same product just because some guru had launched it," writes another reader. "As you said, all I did was to dump the e-mail into the trash bin. They simply clutter up my e-mail box."

Gehl's recommitment to building a valuable relationship with his clients and subscribers - and the incredible reaction it's received - should be a wakeup call for everyone who uses the Internet as part of their marketing strategy.

"Someone in this industry has to put the focus back on helping you instead of sending you the latest marketing 'flavor of the week,'" Gehl says. "Someone has to raise the bar higher. And that someone's going to be me."

To read Gehl's "Cut the B.S." rant and the revealing comments it has inspired, visit http://blog.marketingtips.com/derek.

About Derek Gehl: Derek Gehl is CEO of The Internet Marketing Center, an Internet Marketing company that has been helping people create and grow successful online businesses since 1996. For more information about Gehl or The Internet Marketing Center, or to access an archive of free Internet Marketing tools and resources, visit their web site at http://www.marketingtips.com.

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