Salem, Massachusetts, and Singapore, Singapore (PRWEB) April 25, 2007
Resonance Technologies, Inc., a Salem, Massachusetts based predictive analytic software company, and Asia Business Solutions, based in Singapore, today announced a partnership to bring Resonance Technologies' Xtreme Insights™ predictive analytic software services to China.
Asia Business Solutions will be the exclusive agent for Resonance Technologies Xtreme Insights concept, product and message testing services in Asia which includes Australia as well as Indian subcontinents. Sales and marketing will begin in China this month with countries in South East Asia to follow later this year.
"There is a large and growing demand for a deeper understanding of the hot buttons that drive the buying behavior of China's consumers", said Asia Business Solutions CEO Thao Nguyen. "Resonance Technologies Xtreme Insights services offer a unique and powerful combination of speed, deep, emotion based insights and low cost, all three of which are critical in the China market". "With growing global economies, many local companies also look to the markets in North America and Europe for their products and services. Resonance Technologies provides Asian companies a fast and effective way to understand the prospective consumers' behavior in these markets", added Thao Nguyen.
Resonance Technologies CEO Jeb Hurley added, "With the maturing consumer markets in Tier one cities in China, and the growing number of Chinese companies looking to establish their own brands in the US, we see a significant opportunity to help companies improve their sales success". Hurley continued, "For many companies in fast moving, hyper-competitive markets like China and the US understanding the passions that drive consumers is the key differentiator between product success and failure".
About Resonance Technologies
Resonance Technologies helps organizations increase their new product success rate. The companies Xtreme Insights™ concept testing service uses a proprietary neuroscience based survey methodology and predictive analytic software to accurately predict sales potential early in the development cycle. Xtreme Insights™ also aids the development of successful and profitable products by identifying specific ways to improve a concepts emotional appeal.
About Asia Business Solutions Asia Business Solutions (ABS) is a consultancy and investment company that connects global investors with local partners. In addition to Resonance Technologies, current ABS projects include investments in integrated resorts, real estate, consumer fast food chains, power plant development and construction.