Just for Redheads Introduces Mascara Ultresse

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JFR’s New Mascara Ultresse is introduced with matching Brush-a-Brow and Brow Stick.

I wish I would have had this mascara when I was growing up. It would have done wonders for my self-esteem.

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Redheads who are fed up with looking unnatural in black, green or navy blue mascara now have a mascara that is perfectly tinted for their pale lashes, the new Volumizing Mascara Ultresse ($21) in GingerHenna from Just for Redheads (http://www.justforredheads.com).

Since mainstream mascaras look garish on fair-skinned redheads, this new red/brown shade provides a more natural look. In fact, strawberry blonde actress Andrea Morris, star of 7th Heaven, has called JFR, "Incredible!"

Mascara Ultresse will add warmth and depth to lashes without turning black. This volumizing formula is water resistant, as well as tear and smudge proof. Formulated and enriched with panthenol and Vitamin E to condition delicate lashes making them soft and natural, while preventing clumps. JFR’s exclusive lash comb and brush will also lift and separate lashes in one easy step.

“Finally a mascara that won’t turn black on those of us with pale lashes,” says Paula Pennypacker, founder of Just for Redheads. “I wish I would have had this mascara when I was growing up. It would have done wonders for my self-esteem.”

JFR’s Mascara Ultresses’ companion brow products are also now available. Brush-a-Brow ($15), and Brow Stick ($11), in GingerAuburn. According to Pennypacker, “Next to our mascaras, our brow products are our top sellers, as women who color their hair red also want their brows to match their new red hair.”

Developed by redheaded entrepreneur Paula Pennypacker, the Just for Redheads line of beauty products addresses the unique needs of women with red hair, lighter complexions, sensitive skin and freckles. In its fourteenth year of business, Just for Redheads offers beauty products including makeup, nail polish, hair products, as well as sun-care and skin-care products.

JFR’s Mascara prices start at $8 for the Naturelle series, up to $21 for Volumizing Mascara Ultresse. Just for Redheads products can be ordered online at http://www.justforredheads.com or by phone via catalog 1-800-831-8240.

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Paula Pennypacker
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