Envisional to Provide Intelligent Monitoring of Affiliates for PartyGaming

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Internet intelligence company Envisional has signed a long term affiliate monitoring contract with PartyGaming, the world's leading listed online gaming company (LSE:PRTY). The agreement gives PartyGaming access to Envisional's unique A3I intelligent search technology, which will find and examine all claims of affiliation to the six main PartyGaming websites and detect any misuse of PartyGaming's name and brands.

We are proud to work with a pioneering team that has built a major international business from scratch in just ten years.

Cambridge internet intelligence company Envisional has signed a long term affiliate monitoring contract with PartyGaming, the world's leading listed online gaming company.

The agreement gives PartyGaming access to Envisional's unique A3I intelligent search technology, which will find and examine all claims of affiliation to the six main PartyGaming websites. Envisional's technology will also detect any misuse of PartyGaming's name and brands.

Martin Weigold, Group Finance Director, who has executive responsibility for Corporate Social Responsibility within PartyGaming, said: "We take our legal obligations and ethical responsibilities very seriously indeed, and Envisional's advanced artificial intelligence capabilities will help us ensure continued compliance with strict marketing regulations, as well as protect the Party brands in which we have invested so heavily over the years."

Envisional's patented A3I - advanced automated artificial intelligence - technology allows automated searching for text, logos or images across the whole of the online universe. This includes newsgroups, blogs, B2B auction sites, trade boards, Internet Relay Chat channels and peer-to-peer networks, as well as the World Wide Web.

The British company's systems automatically sift and sort results, using A3I techniques to produce selective lists of hits, ranked in order of urgency and importance.

"PartyGaming is a very important customer for us," says Envisional's Chief Executive Officer, Michael Wheatley. "It is a young, dynamic company in the FTSE 250, and its whole business model depends on innovative and secure use of online technology.

"We are proud to work with a pioneering team that has built a major international business from scratch in just ten years."

Envisional specialises in new approaches to monitoring internet fraud, counterfeiting and brand abuse.

It is also known for detecting new forms of phishing attack, and for online piracy intelligence work with the Hollywood film studios, including revealing the huge volume of illegal downloads that followed last November's release of the James Bond movie, Casino Royale.

Notes for editors

PartyGaming plc is the world's largest listed online gaming company and owns and operates PartyPoker.com, PartyCasino.com, PartyBets.com, PartyBingo.com and PartyGammon.com. Formed in 1997, the company listed on the London Stock Exchange in June 2005.

Envisional creates Advanced Automated Artificial Intelligence (A3I) search technologies that let businesses discover information online that even unlimited human resources could never expose.

The company has used its patented technology to develop Internet intelligence systems that detect fraud and phishing, piracy, counterfeiting, and intellectual property abuse for a client list full of global market leaders. It also works with a few major partners through OEM agreements.

Envisional's systems can work with images and with any language or alphabet, generating selective, priority-ranked results that allow fast and decisive action to be taken.

Envisional is based in Cambridge, UK. Since 1999, it has grown to become Europe's leader in applying artificial intelligence to the monitoring of the entire internet universe, reaching out far beyond the World Wide Web to include the semi-secret "dark internet" of peer-to-peer networks, B2B auction sites, newsgroups and Internet Relay Chat channels.

Press information

Ian Shircore, Envisional
+44 (0)784 177 6296 (24hrs)

Jane Heeney, Elements PR
+44 (0)1223 421605

John Shepherd, PartyGaming
+44 (0)207 337 0100

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Ian Shircore
Envisional
0044-784-177-6296
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