Blue Holidays Chooses Viator as Partner to Enhance Destination Activities Offering

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Selection of Viator Sightseeing Tours and Activities to Complement Virgin Blue Flights, Hotel Accommodations

Australia-based Blue Holidays has enhanced its customers offering with the addition of destination activities provided by Viator (, the leading online resource for researching and booking activities in 75 countries worldwide. As a result, in addition to packaging Virgin Blue flights and hotel accommodations, Blue Holidays’ customers can now research and book sightseeing tours and activities at through the website’s Activities tab.

Founded in Sydney, Australia in 1995, has a vast offering of activities that range from traditional sightseeing tours to off-the-beaten-path adventures in many of the cities that Blue Holidays serves including more than 20 destinations in Australia, as well as destinations in New Zealand and the Pacific.
Blue Holidays, launched in 2003 by Virgin Blue Airlines, has added Viator’s destination activities as part of its overall customer offering, capitalizing on the growing trend toward purchasing tours and activities prior to departure, and often at the same time as other travel components, like air travel and hotel accommodations.

“We are excited to be partnering with Viator, a home-grown Australian company with depth in the region, to provide our Guests with a serious selection of tours and activities in many of the cities that we fly to,” said Chad Howard, general manager of Blue Holidays. “With our motto being ‘holiday your way,’ an enhanced activities offering allows our Guests to create the full holiday experience, online at one site, saving them time and money.”

“Blue Holidays helps its customers create personalized trips in a convenient and value-focused fashion,” said Luke Crosthwaite, director of business development for Viator. “As a Viator affiliate, Blue Holidays enables its customers to research the realm of possibilities in their destination from a vast selection of hand-picked, reputable tours and activities, and book them before departure. This allows them to truly get below the surface of their destination and have experiences they never could at home.”
The selection of activities offered through Blue Holidays from Viator includes such exciting experiences as Hot Air Ballooning in Cairns, a Yarra Valley Wine Experience in Melbourne, a Backstage Tour of the Sydney Opera House, a full-day Kaikoura Swim with the Dolphins excursion in Christchurch, as well as a full-day cruise through the Fijian Islands on the schooner Whale’s Tale. Blue Holidays’ customers now have access to these and hundreds of other traditional sightseeing tours, off-the-beaten-path adventures, attraction passes, culinary experiences, and event and show tickets.

About Viator
Viator is the world’s leading online resource for travel experiences – the things you do when you get there – providing access to more than 5,000 sightseeing tours, attractions and activities in 450-plus destinations in more than 75 countries, as well as customer reviews, star ratings and the Viator Travel Blog. Viator -- the Latin word for traveler -- offers online consumers a one-stop shop to plan, research and book trip activities that meet a variety of tastes and preferences, including sightseeing tours, theater tickets, soft adventure trips, attraction passes, wine and culinary excursions, and many “well kept secrets” off the beaten path. Viator’s in-house travel experts help take the guess work out of planning by hand-picking respected and trusted local operators to ensure a quality experience, value and service. Viator, founded in 1995, sells its products directly to consumers at and through its growing global network of more than 3,500 affiliates that include major hotel and airline companies, online travel agencies, city-specific sites and more. Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.

About Virgin Blue & Blue Holidays
Multi award winning airline Virgin Blue and International carriers Pacific Blue and Polynesian Blue currently operate a fleet of 53 modern Boeing 737 aircraft flying to 22 Australian and 8 International destinations including New Zealand, Fiji, Samoa, Tonga, Vanuatu and the Cook Islands. For dynamic package deals, holiday your way by logging on to

Kate Sullivan


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