High School Sports Magazine to Kick Off School Year in Central Kansas

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Management executive Michael Cooper is launching the High School Sports - The Magazine: Central Kansas franchise in time to kick off the school year in August 2007.

HSSTM includes all the right ingredients to make it a grand slam for prep sports fans in the Wichita area

Communities in the Wichita and surrounding area will kick off the fall 2007 school year with a glossy new magazine devoted exclusively to high school sports as management executive Michael Cooper launches the High School Sports - The Magazine: Central Kansas franchise in August 2007.

"HSSTM includes all the right ingredients to make it a grand slam for prep sports fans in the Wichita area," said Kansas Sports Hall of Fame Executive Director, Ted Hayes. "The quality of the photography and the graphics separate this publication from any I have ever seen in the state of Kansas. It will have a national-quality look saturated with local content provided from many of the top writers and photographers in the area. I think the Wichita sports community is going to get blown away by HSSTM."

Each issue holds human-interest stories inspired by local student athletes, advice for parents, and electrifying coverage of regional high school sporting events. The magazine is free to the community.

"The Greater Wichita Area Sports Commission is excited to see this high quality publication coming to the market," said Bob Hanson, President and CEO of the Greater Wichita Area Sports Commission. "It is great to see a publication coming to the market that celebrates sports and accomplishments of local athletes, teams, coaches and schools with the editorial and photographic quality of nationally recognized magazine."

High School Sports - The Magazine attracts franchisees from all walks of life. Michael Cooper brings 18 years of marketing and business development experience to the publishing arena. Known in Kansas business circles as a results-driven leader, Michael chose his latest endeavor with both personal and community goals in mind.

"I've had successful entrepreneurial ventures before but my work always created success for others," said Michael. "With High School Sports - The Magazine, I have the ability to create success for myself, the high school athletic community and local advertisers with help from a strong franchise partner."

High School Sports - The Magazine Central Kansas is the sixth franchise of its kind sold nationwide, leaving many regions ripe for distribution. The publication draws entrepreneurs like Michael with steady advertising revenue and a vehicle to celebrate young athletes in each district.

"My hope is that High School Sports - The Magazine Central Kansas will unite the high school athletic community with the community at large and with local advertisers," Michael said.

High School Sports - The Magazine provides new franchisees with:

  •     One week of intense training at franchise headquarters.
  •     Market analysis and sponsor search assistance.
  •     Consultation and communication throughout magazine production.

Cooper is distributing 20,000 copies per issue of High School Sports - The Magazine: Central Kansas at approximately 300 area locations. An online digital version will be available as well. The full-color, 68-page publication will be distributed to schools and athletic directors. Community members can find the free magazine at area Presto Convenience Stores, Dillon's Stores, Wal-Mart, Blockbuster Video, and other retail establishments.

"With the launch of Michael's (Cooper) magazine in the Wichita market, we are greatly expanding our regional representation. Michael's media background really makes him an ideal franchisee and we feel blessed to have him as one of our founding publishers," commented Lynn Mitchell, President and CEO of High School Sports The Magazine, LLC. "The addition of the central Kansas magazine really makes us an attractive venue for regional Midwest advertisers that want to reach a diverse demographic with their marketing message since our readership covers from teens and tweens all the way through parents, aunts/uncles and grandparents."

Individuals interested in owning their own local High School Sports - The Magazine franchise should visit http://www.hsstm.com or call 866-614-8061. Prospective franchisee publishers will receive an information packet, which includes samples of the magazine.

About High School Sports - The Magazine

High School Sports - The Magazine was founded in 2005 to celebrate the dedication and winning spirit of high school athletes. HSSTM provides unique high school sports coverage and real-life stories about student athletes in each community it serves. HSSTM began franchising its concept in September 2006 and has since grown to six different markets.

Contact Information:

Natalie R. Cordell
Franchise Coordinator
High School Sports - The Magazine
Phone: 800-614-8061
Fax: 918-495-1787
http://www.hsstm.com

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