Avon, CT (PRWEB) April 26, 2007
Small and large businesses have the same objective: to grow customers and their bottom lines. But they differ in the ways they outsource work to consultants. It's always about them, not us.
"When selling to small businesses, the who must come before the what. At the end of the day, we get the job because of who we are, not because of what we claim about our products and services."
This was the message delivered by Lewis Green, Founder and Chief Communications officer, L&G Business Solutions, who spoke before a full house of Management Consultants at the April 16 Dallas Fort Worth Chapter of International Management Consultants. The name of the presentation was "Secrets of Consulting To Small Companies: You Need to Know Small Business to Sell to Small Business"
"We may believe our products and services are great," Green says, "but the customer expects them to be great. So, to be successful, we must fill the gap between what we offer and what customers want, need and desire. To succeed, therefore, we must focus first on creating great client experiences (the who) and why we are the right choice to do that (also the who).
"Small and large businesses have the same objective: to grow customers and their bottom lines. But they differ in the ways they outsource work to consultants. It's always about them, not us," he added.
Lewis Green brings three decades of business management experience, including 12 years as an entrepreneur and a consultant. L&G Business Solutions represents his third company. L&G is based in Connecticut. Additionally, he held management positions with GTE Discovery Publications, Puget Sound Energy and Starbucks Coffee Company. He has been invited to speak to groups large and small about cutting edge business practices. Lewis's fifth book, "Lead With Your Heart", is scheduled to be published soon.
# # #