New White Paper from ITtoolbox Examines the Top 5 Benefits of Advertising in Online Communities

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ITtoolbox's latest white paper helps B2B marketers evaluate the benefits of marketing through social media and online communities, based on best practices and lessons learned during ITtoolbox's nine years as a profitable online community for IT and business professionals.

At ITtoolbox, we often field questions about how social media marketing works and the potential benefits it has when added into a client's existing marketing mix

ITtoolbox, the online community enabling professional IT knowledge sharing, today released "The Top 5 Benefits of Advertising in Online Communities." This new white paper guides B2B marketers through the latest trends and marketing strategies related to social media and online communities.

"At ITtoolbox, we often field questions about how social media marketing works and the potential benefits it has when added into a client's existing marketing mix," commented George Krautzel, ITtoolbox president and co-founder. "Through this white paper, we leverage nine years of best practices from operating a successful online community to answer those questions, and provide marketers with a reusable guide that helps them evaluate whether marketing through online communities will help them achieve their goals."

The "Top 5 Benefits of Advertising in Online Communities" is written to be valuable to marketers with varying levels of experience in social media marketing, from the novice to the seasoned veteran. Topics covered include:

+ The top five benefits of advertising in online communities
+ Definitions of common terms related to online communities and social media
+ New marketing strategies
+ Specific data and real-world examples from advertising campaigns in online communities

Access to this free white paper is available at http://www.ittoolbox.com/da/523929.

About ITtoolbox
ITtoolbox is an online community, enabling peers to share professional knowledge about information technology. Since 1998, ITtoolbox has helped professionals make IT decisions and stay current in the rapidly changing technology market through peer collaboration. The ITtoolbox platform incorporates a professional network, blogs, discussion groups and a wiki, facilitating targeted community interaction in which IT advertisers can participate through a proprietary contextual matching system. This combination of community and advertising value has made ITtoolbox a leading destination for professionals and a leader in online advertising, performing for more than 780 clients, including Microsoft, IBM, Oracle, Dell and HP. For more information, visit http://www.ITtoolbox.com.

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