New York, NY (PRWEB) April 26, 2007
Ypulse.com, the leading independent blog for teen media and marketing professionals, in partnership with conference producer Modern Media, has announced it plans to hold a Music Mashup pre-conference at the national 2007 Mashup (http://www.mashup.ypulse.com), on July 16, Hotel Nikko, San Francisco, CA. The event is to be co-programmed by Jay Frank, the Head of Programming at Yahoo! Music.
"I've wanted to do a Music Mashup for some time, so I'm really excited that we're doing one as a pre-conference before the big Mashup this summer," said Anastasia Goodstein, Ypulse founder and co-producer of the Mashup. "When Jay Frank, who heads up programming at Yahoo! Music, offered to help program the Music event, I knew marketers would walk away with a true understanding of how the combined forces of youth and technology are transforming how youth listen to and consume music."
The keynote, "What Music Teens Consume and How," will be delivered by Eric Garland, CEO, Big Champagne Online Media Measurement, who will discuss which music genres kids are actually listening to, and what sounds work for marketers. He'll also share his analysis of how much is being consumed illegally vs. legally and the methods by which the kids obtain the music.
Other topics covered at the Music Mashup will include music & social media; the future of mobile music; mixtapes: the unsung music marketing tool; and featuring the case study and live performance of Secondhand Serenade. The pre-conference will also feature speakers such as:
- Daniel Glass, President, Glassnote Records
- David Hyman, CEO, MOG
- Cory Llewellyn, Vice President New Media, Epic Records
- Chris Maltese, President, Chris Maltese Management
- Dorrian Porter, CEO, Mozes
- Steve Rifkind, Chairman, SRC Records
- J Scavo, President, MySpace Records
- Secondhand Serenade, Recording Artist
- Larry Weintraub, CEO, Fanscape
- Tina Wells, CEO, Buzz Marketing Group
To register for the national 2007 Mashup please visit http://www.mashup.ypulse.com. Attendees registering on or before May 29, 2007 will save 20%.
Ypulse is an independent blog published by Anastasia Goodstein for youth media and marketing professionals. It provides news, commentary and resources about commercial teen media for teens (teen magazines, websites), entertainment for teens (movies, games, television, music), technology used by teens (cell phones, instant messaging, SMS), the news media's desire to attract teens (newspapers, cable news), marketing and advertising (targeting the teen market) and civic youth media (highlighting organizations' efforts at promoting youth voices in media). Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University where she earned an MSJ in 1999. Goodstein just completed a book about teens and technology called Totally Wired: What Teens And Tweens Are Really Doing Online, published by St. Martin's Press in March of 2007.
About Modern Media
Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning strategy, sales tool development and sponsorship sales.
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