Pavlov Media Improves Customer Support Tracking and Communication Using Soffront CRM

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Soffront® Software Inc., http://www.soffront.com, the leader of mid-market CRM software, today announced that Pavlov Media, Inc. is improving customer support and communication using Soffront CRM. Pavlov Media (http://www.pavlovmedia.com) is a nationwide communications and technology provider that delivers customized high-speed Internet services, digital video entertainment, and telephone services.

We needed a scalable, on-premise solution that was also flexible and customizable.

Soffront® Software Inc., http://www.soffront.com, the leader of mid-market CRM software, today announced that Pavlov Media, Inc. is improving customer support and communication using Soffront CRM. Pavlov Media (http://www.pavlovmedia.com) is a nationwide communications and technology provider that delivers customized high-speed Internet services, digital video entertainment, and telephone services.

Prior to choosing Soffront Software in May of 2006, Pavlov Media spent months evaluating numerous CRM options. "We wanted to improve productivity and efficiency in all aspects of our support areas and to integrate all customer and support data into one system," explained Jason Kenner, vice president, Pavlov Media. "We needed a scalable, on-premise solution that was also flexible and customizable."

Pavlov Media chose Soffront CRM because it met all of their criteria. "Soffront Software's comprehensive features and flexibility allows us to track our support progress concerning service calls, work orders, and field reports," continued Kenner. "Using Soffront, we have increased our customer's ability to communicate with us and access collateral material and information through the web, thereby improving customer service."

In March 2007 Pavlov Media purchased additional Soffront modules to improve integration and flexibility. According to Kenner, "Soffront gives us a scalable product that we can change as our business processes change. We are currently evaluating the Marketing Automation module and the integration of Asset/Inventory management modules with our accounting system."

About Soffront

Soffront Software Inc. has the experience, technology and focus for mid market companies seeking CRM solutions. A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, help desk, project management, asset/inventory management, order processing, defect tracking and more. Soffront CRM is flexible, powerful, and affordable. It is designed to readily adapt to a company's processes, workflows, and users. With on-demand, on-site, or host-to-purchase options, floating or named seats, Soffront is the perfect choice for mid-size companies. With more than 2,500 CRM customers worldwide, Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

Media Contact:                        
Alison Golan, 904-230-0349

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