Santa Monica, CA (PRWEB) April 26, 2007
Dream Foods International, LLC (http://www.dreamfoods.com), a specialized importer of not-from-concentrate citrus varietal juices, proudly announces the launch of its "Get a Burst with Every Squeeze" campaign. This effort highlights the fresh taste that unexpectedly comes from the plastic lemon and lime squeeze bottles' iconic packaging of the company's Volcano Lemon Burst® and Volcano Lime Burst® brands, which were also recently named "Product of the Month" by Food & Drug Packaging Magazine.
"We've transformed the marketplace for these items, and introduced a whole new group of consumers to the traditional lemon and lime squeeze bottle because of our great flavor," said Adriana Kahane, CEO and Founder of Dream Foods International, LLC. "Volcano Lemon Burst® and Volcano Lime Burst® completely redefine their category, and the 'Get a Burst with Every Squeeze' campaign emphasizes the great flavor that these juices provide for drinks, meals and desserts," said Kahane. Both products have a small compartment in the cap, which holds the zest found in the peel of a fresh lemon or lime and deliver a little drop with each squeeze. "You'll never find a squeeze bottle that matches these flavors and their distinctive freshness," added Kahane. The "Get a Burst with Every Squeeze" is even emblazoned on 1,000 t-shirts, for men and women, which were distributed to retailers and consumers nationwide.
Sicilian Heritage and Delicious Taste
Both Volcano Lemon Burst® and Volcano Lime Burst® are bottled in an artisan factory, right near Sicily's famed Mount Etna volcano and are made with kosher, not-from-concentrate organic juices. The lemon juice comes directly from Sicily, while the lime juice comes from a fragrant variety from Mexico. "We use premium ingredients that emphasize the freshness of the juices we squeeze, which is a hit among consumers nationwide. With every squeeze, there truly is a burst of delicious flavor that is unmistakable and a delight for the palate," declared Ms. Kahane.
About Dream Foods International, LLC
Dream Foods International, LLC also distributes premium not-from-concentrate, organic kosher glass-bottled juices, under the Italian Volcano® Brand. This line includes organic blood orange and tangerine juices from Sicily, along with the best-selling Volcano Lemon Burst® and Volcano Lime Burst® items. Consumers can buy Dream Foods International's products at the website http://www.mybrandsinc.com, searching under the brand name "Volcano," or they can register on the company's website at http://www.dreamfoods.com to get recipes and help locating retailers in their area.