NewBeauty Magazine's Website Wins Interactive Multimedia Marketing Award

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Sandow Media wins a SoFIE Award for NewBeauty.com, the accompanying website for NewBeauty magazine.

Sandow Media today announced that it was awarded an interactive multimedia marketing award for NewBeauty magazine's website, NewBeauty.com, at the 2nd Annual South Florida Interactive Excellence Awards event on April 20, 2007.

NewBeauty.com, like NewBeauty magazine, features thorough information about the latest beauty products and cosmetic procedures. Sandow Media was presented with the award for the Most Effective Technology, Telecommunications, Business Products or Services Campaign or Site during the SoFIE Awards Gala, which took place at the Diplomat Country Club and Resort in Hallandale Beach, Florida. The SoFIE Awards recognize the finest in cutting-edge interactive marketing campaigns in the South Florida region.

"We're honored to receive this award. As a publishing and media company in the beauty industry, it was a major part of the company's strategy to create a multiple-channel approach to the subject of beauty," said Jerry Mica, Senior Interactive Creative Director at Sandow Media. "The idea was to provide our users with a truly unique brand-content experience and to create a platform for us to publish timely content for our users. It's nice to have the acknowledgement from our peers that we've met that objective."

As part of their interactive site development campaign, Sandow Media's interactive team--Brian Wilpon, Michel Pons, Joey Green, Steve Branding and Mica--transformed NewBeauty magazine's website into an online gateway for cosmetic surgery and beauty product information. Within their interactive multimedia marketing campaign, they launched DailyBeauty.com, NewBeauty's blog, integrated with content including editorial, imagery, video and custom templates. The campaign launched in December 2006.

About The SoFIE Awards
The objective of the SoFIE Awards is to encourage creative, innovative and measurable interactive marketing programs by sharing industry-best practices with others in the Florida business community. In doing so, the South Florida Interactive Marketing Association (SFIMA - http://www.sfima.com) strives to improve the collective knowledge and success of interactive marketing practitioners in Florida; plus, celebrate the best performers in the industry.

About Sandow Media and NewBeauty®
Sandow Media Corporation is a cutting-edge publishing company built around a single philosophy: always exceed expectations. Based in South Florida, Sandow Media is defined by an unrelenting drive to lead the industry, focus on quality and innovate. Their award-winning national editors, groundbreaking creative team, strategic marketers and seasoned account executives interact regularly to form an invaluable team of passionate experts. To find out more about Sandow Media and their interactive site development campaign, go to SandowMedia.com.

At NewBeauty.com, find out about advanced beauty products and cosmetic enhancement, and get the facts about plastic surgery techniques.

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Jay Berkowitz
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