Hot Banana Integrates Its Web CMS With Email Marketing Applications

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Advanced Web content management features able to sync Web site and email marketing campaigns.

Hot Banana is paving the way with tools that help marketers work smarter

Hot Banana Software, Inc. (http://www.hotbanana.com), a leader in Web content management for marketing, today showcased its new integration between Hot Banana Version 5.5 and email marketing software application providers, such as EmailLabs. Hot Banana made the announcement at ad:tech San Francisco, here through April 26.

The email marketing integration enables marketers to design and create best practices HTML email content directly in the Hot Banana Web CMS, ensuring consistent cross-channel branding throughout the Web site, landing pages and email campaigns. Marketers can export ready-to-go HTML email files from Hot Banana into their email marketing software of choice, where the campaigns can be launched and managed.

Additionally, by using Hot Banana Version 5.5's innovative cross-mapping technology, marketers creating Web forms for use on landing pages--or elsewhere on the Web site--are able to facilitate the seamless exchange of data with their email marketing software without any additional API programming. The data obtained from registrations, subscriptions, promotions, newsletters and surveys can flow to database applications such as EmailLabs--or any other email marketing vendor--where it can be accessed for future email campaigns.

"Hot Banana is committed to providing marketers in small-to-medium enterprises with best-of-breed Web site and eMarketing capabilities to maximize their return on marketing investment," said Krista LaRiviere, general manager, Hot Banana. "With Hot Banana, brand consistency and campaign data exchange can be turned into significant marketing intelligence for the next email campaign--giving marketers a true closed loop lead-generation ecosystem. The integration of the Web CMS and email marketing technologies is a key first step toward achieving a more streamlined marketing platform and complements other forward-thinking Web CMS capabilities in Hot Banana version 5.5."

"Hot Banana is paving the way with tools that help marketers work smarter," said Luis Rivera, CEO, J.L Halsey. "The integration between Web CMS and email marketing technologies, such as that from EmailLabs, enables unparalleled access to data in an easy-to-use application. This marks an important step in J.L Halsey's commitment to advancing integration among our various brands and bringing powerful tools to marketers generally."

To make the process of managing email marketing campaigns even more effective and productive, Hot Banana has also added many Web site optimization and marketing automation features, such as robust A/B testing on landing pages, data exchange capabilities with SFA and CRM applications such as Salesforce.com, and extensive Web analytics integration with numerous vendors.

For more information about Hot Banana Version 5.5, visit the Hot Banana Web site.

About Hot Banana Software, Inc.
Hot Banana (http://www.hotbanana.com) is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversion performance. Hot Banana is available as a Software as a Service (SaaS), hosted offering or as a licensed software ColdFusion CMS, with everything an eMarketer needs, including Web site optimization and marketing automation tools. Specifically designed for small-to-midsize companies, Hot Banana has more than 200 clients worldwide.

Headquartered in Barrie, Ontario, Canada, with a U.S. office in Menlo Park, Calif., Hot Banana is a subsidiary of J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions for mid-size marketers. Halsey is also the parent company of Lyris Technologies, EmailLabs and ClickTracks.

Media Contacts:

Ken Greenberg
Edge Communications, Inc.
818/990-5001
ken(at)edgecommunicationsinc.com

David Terry    
Vice president, marketing, Hot Banana
705/792-3880 x. 2222
david(at)hotbanana.com

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DAVID TERRY
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