Leading Author Joins Better Business Presentations

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Josh Gordon, author of "Presentations That Change Minds" and three other books on selling and presentations joins the coaching team at Better Business Presentations (http://www.betterbusinesspresentations.com).

When Josh Gordon writes, businesspeople read, and when he speaks on persuasive presentations and selling, business people listen. Now as the executive consultant to, and team member of Better Business Presentations coaching staff, Josh is putting his considerable talent to use in helping business people to become more effective communicators.

"Josh challenges salespeople to imagine situations where they reexamine their role in the selling process," comments Bob Lipp, president of Better Business Presentations and former Ohio State University communications teacher. "His audiences think and feel the lessons and become more effective in the process. They learn by doing, not by listening to a lecture. Josh's philosophies reflect many of our own, which is why he is such a welcome member to our team."

Josh Gordon helps business communicators achieve what he likes to call a "higher level of persuasiveness." As the author of four books on the subject of selling and persuasion, Josh is an internationally recognized expert on the subject. He has been interviewed on CNN, CNBC, National Public Radio (on PRI's "Marketplace"), The Fortune Business Report, Wall Street Journal TV, and WCBS Radio. His books have been translated for publication in Germany, China, Korea, and Taiwan and covered in a wide range of media including Fortune, Business Week, USA Today Fast Company, Success, The Mail On Sunday (UK), Inc. Magazine, Sales and Marketing Management and Selling Power.

"Josh and the entire staff at Better Business Presentations understand the level of anxiety some presenters go through when they are asked to "stand and deliver," adds Lipp. "Of course we also recognize that even the best public speaker is fighting an uphill battle when armed with confusing content, graphics that seems to get in the way and a poorly conceived presentation, in general. With this in mind, we also strive to create better PowerPoint and Flash presentations that command attention and increase message retention."

Better Business Presentations' website, http://www.betterbusinesspresentations.com, features several examples of effective PowerPoint and Flash presentations created by the company, including the Free PowerPoint "The Secret To Connecting With Your Audience," an informative presentation that also demonstrates the companies creative skills.

"Everyone has sat through presentations that seem to go on and on without a core statement or a focused message, which is why it is essential that speakers on all levels have the skills and tools necessary to (1) gain audience attention, (2) present the core statement clearly, and (3) make it easier to remember the message," states Lipp. "That's where we come in."

For more information, you can visit the company's website http://www.betterbusinesspresentations.com or call toll-free 1-800-790-2276 for a free, no-obligation quote on an upcoming project.

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ALAN LEWIS
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