Moroch Partners Wins Additional Awards for Creative Excellence

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Dallas-based Moroch Partners added four more creative awards to its trophy case for work done for McDonald's, DFW International Airport and the Make-A-Wish Foundation.

Dallas-based Moroch Partners added seven more creative awards to its trophy case for work done for McDonald's, DFW International Airport, Monster.com and the Make-A-Wish Foundation.

Following up its success in the Dallas ADDY® Awards competition, two creative pieces will advance to the national ADDY competition after winning at the District 10 ADDY Awards Competition. Sleep Sliding, created for McDonald's, took Gold in the "Regional/National TV, single spots, Consumer Outlets, Restaurant" category while Cargo Palette Mailer, a 3-D piece created for DFW International Airport, won a Silver ADDY. Rounding out the ADDY awards, Foot in the Door, created for Monster.com, claimed Bronze ADDYs in the "Web Sites, Consumer, Flash-Based" and the "Online, Online Games" categories while McDonald's Sharkbait won another Bronze ADDY.

In the Telly awards, Moroch's Wish Night '06 video for the Dallas Make-A-Wish Foundation earned a Bronze Telly in the Charitable Not-for-Profit category. The video, which was shown during the 2006 "Wish Night" charity event, was used to raise funds for the Make-A-Wish Foundation. 2006 marked the 10th anniversary of "Wish Night", so the video featured "Wish Kids" and their families, and the difference Make-A-Wish has made in their lives. The video was used as a centerpiece of the evening and was instrumental in helping raise over one million dollars that evening.

Moroch's campaign for McDonald's McRib Farewell Tour II, received an Official Honoree distinction by the Webby Awards for the Rich Media Advertising: Promotional category. The distinction goes to work that scored in the top 15 percent of all work entered, and over 8,000 entries from more than 60 countries were received this year.

"We're thrilled to have been honored for the second year-in-a-row by both the Telly Awards and Webby Awards, as well as winning regionally at the ADDY's," said Tom Moroch, founder and chairman of Moroch Partners. "We continue to challenge ourselves creatively, and this shows that we're meeting those challenges. The awards our full-service agency is continuing to win, especially in the interactive arena, continue to prove our strength in a discipline often dominated by boutique, interactive-focused agencies."

About Moroch Partners
Founded in 1981, Moroch is a full-service advertising agency headquartered in Dallas, Texas with 27 offices throughout the United States and Canada. Clients include McDonald's, Midas, Mission Pharmacal, Mrs. Baird's Bread, Verizon Wireless, Tia Rosa, Uniden, Walt Disney, Twentieth Century Fox, New Line Cinema, Sony, DFW International Airport, KTVT-TV CBS 11, Mattress Giant and many others.

About the Addy Awards
Founded in 1978, the Addy Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. The Addy Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

About the Telly Awards
Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

About the Webby Awards
The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.

Contact: Michele Moore
Moroch Partners
214.525.6847 (o)

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