Mother's Day Cake a Sweet Last-Minute Gift

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Exclusive cake is a luscious way to create a family moment of sharing and togetherness. "It's a last-minute gift that doesn't feel last-minute," says company founder.

With Mother's Day fast approaching on May 13, shoppers may be eyeing familiar floral arrangements. Yet while flowers dominate the Mother's Day buying list, a gift of time together is what more Moms would like to receive.

A recent poll by Market Day found that a special meal prepared by the family was the gift the surveyed Moms wanted most. Ending that meal with a unique cake not only adds a special touch to the day, but it frees up time for the family to relax and talk.

With two dozen royal icing flowers on each cake,'s exclusive Mother's Day takes the place of the traditional, inedible bouquet from the local florist. The flowers sit atop three layers of yellow sponge cake filled with raspberry and lemon preserves, iced and edged with vanilla buttercreme. Cake delivery is a specialty for the company, which offers more than two dozen varieties of layer and specialty cakes during the year.

The cakes also make a great last-minute gift for Mother's Day procrastinators. will be accepting orders until 2PM Eastern on May 10. As company founder Stephen Pazyra noted, "It's a last-minute gift that doesn't feel at all last-minute."

"How many times did Mom bake something for you? What she knew was that a gift of food creates a special moment of closeness and sharing for both the giver and the receiver," Mr. Pazyra added. is an online retailer delivering premium baked goods from a select collection of hand-picked bakeries that specialize in shipping superior foods. The company uses its broad reach and Web marketing experience to help smaller bakeries build their customer base online.


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