Dallas, TX (PRWEB) April 27, 2007
Ben Day and Laragh Gallagher have joined The Marketing Arm (Dallas) as creative director and associate creative director, respectively, reporting to Amy Erschen, chief creative officer.
Day joins The Marketing Arm from Ryan Partnership, where he served as creative director. Previously, he served as the creative director for Upshot (Chicago) for four years and was a senior art director for Latitude/The Richards Group and TLP.
Gallagher spent the last five years as the associate creative director at the Harwood Marketing Group. She has additional experience with comMotion Interactive, BSMG Worldwide, and TRIAD Business Marketing.
About The Marketing Arm (http://www.TheMarketingArm.com)
Founded in 1993, The Marketing Arm (TMA) is an engagement marketing agency building brands through the emotionally powerful platforms of entertainment, music, sports, events, and causes. A member of Omnicom Group (NYSE:OMC), TMA employs more than 1,200 people with offices in New York, London, Los Angeles, San Francisco, Chicago, Dallas, Charlotte, Darien (Conn.), and Bentonville (Ark.).
The Marketing Arm creates and executes branded experiences across diverse engagement platforms and consumer touchpoints. By understanding consumer perspectives, desires, and motivations The Marketing Arm attempts to harness the power of emotion to optimize the relevance of the brand's interaction with its audience.