Innovative Website Launched as Part of Unique Marketing Campaign for D/FW Local Tourism Group Bringing Cities Together to Market Area to Travelers

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Dallas/Fort Worth area is attracting tourists through an innovative new website with custom tours.

The Dallas/Fort Worth Area Tourism Council today unveiled a new website and marketing campaign designed to reposition the region as an accessible, easy-to-navigate, multi-choice destination for travelers within a 500 mile radius of Dallas/Fort Worth and Beyond.    The new outreach campaign -- D/FW and Beyond! Where Will Your Story Begin? -- targets travelers to the region through diverse themed activities throughout the area.

"Our research shows that families are planning more long weekend getaway vacations," said Jay Burress, chairman of the Council. "Clearly, they are using the Internet to do the planning and logistics. The website makes it easy to decide the 'where and what' of the trip."

The website offers visitors 12 free, pre-packaged "tours" to suit various vacation goals and interests. Click on the "Thrill Seeker" button and you are shown Texas Motor Speedway, Lone Star Park at Grand Prairie and Six Flags. For the "Shopaholics," the site lists NorthPark Center, The Parks at Arlington and the Allen Outlet Mall. The "All About Kids" tour includes Dinosaur Valley State Park, Fort Worth Museum of Science & History and Louis Tussaud's Museum of Wax & Ripley's Believe it or Not. The site is available at http://www.visitdallas-fortworth.com
The new site design is a result the Council's research, which shows that some of the Dallas/Fort Worth areas' main strengths -- world-class shopping, a variety of outdoor adventures and opportunities, festivals and fairs, major-league sports, activities of interest for all ages, and proximity and easy access -- are important to travelers when deciding where to vacation.

In addition to the website, the Council offers a free visitors' guide that can be mailed to vacationers or is available in an on-line version.

"There is no doubt we have it all, and are continuing to build upon the richness and legacy of this area's storied past," said Burress. "Now, we have to make sure the rest of the region knows our secret. We think even long-time residents will find something new in the area when they log on to the site or look through the free visitors' guide."

The new campaign is a combined effort among all the members of the Dallas/Fort Worth Area Tourism Council. The website and re-branding encourages visitors to look at the region in a new light and everything it offers as a great leisure destination.

The Dallas/Fort Worth Area Tourism Council (DFWATC) was formed in 1978 as a cooperative marketing organization by the cities of Arlington, Dallas, Fort Worth, Grand Prairie, Grapevine and Irving. Banding together all segments of the tourism industry, the Council represents over 40 area communities, area hotels, major area attractions, museums, restaurants, shopping/retail establishments, transportation companies and support services to the industry.

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Suzanne Flodin
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