Atracks Search Engine Training Workshop Announced for May 17-18th 2007

The next Atracks search engine training workshop will be held on May 17-18th 2007 in Bournemouth, UK and will cover the range of strategies available to develop long term search engine visibility. The emphasis will be on natural search and will also include the use of pay per click advertising to complement natural search and as part of the online marketing mix.

Bournemouth, Dorset (PRWEB) April 27, 2007 -- The next Atracks search engine training workshop will be held on May 17-18th 2007; the venue will be the Basepoint Business Centre in Bournemouth, UK. It will be delivered by SEO specialist trainer Sally Kavanagh who has been training students from organisations as diverse as multinationals to sole traders since 2004.

Students at the workshop will learn the range of strategies available to develop long term natural search engine visibility as well the role of pay per click advertising as a complement to natural search and as part of the online marketing mix.

Interactivity is key to the workshop format. Once a particular strategy has been fully explained, students are invited to discuss how it might be applied in different situations. With the numbers of students limited to a maximum of six, there is plenty of opportunity for individual discussion ensuring each student is able to develop a detailed action plan relevant to their own website(s).

Sally believes the only way to build long term natural search engine visibility is to understand as much as possible about how search engines work.

"The more you understand what a search is looking for in a web page and how it goes about finding it, the easier it is to build search engine friendly content. Quite soon you find yourself doing it almost without thinking - just as a well trained craftsman produces excellent pieces without having to think all the time exactly why he works the way he does."

Atracks search engine training workshops are designed for webmasters, online marketers and web agencies keen to develop their expertise in building searching engine friendly websites.

For further details please contact Atracks Ltd on 01425 476547 or visit their website at http://www.atracks.co.uk.

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