Multiply Selected by AlwaysOn as an OnHollywood 100 Winner

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Leading social networking and media sharing site recognized for leadership in emerging technology for digital entertainment and media.

It's an honor for our innovative approach and its market potential to be recognized by AlwaysOn.

Multiply, Inc. (http://multiply.com), today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies. The OnHollywood 100 is a list of the top private emerging technology companies in digital entertainment and media. Multiply, a social networking and media sharing site with nearly 4.5 million registered users, was handpicked by the AlwaysOn editorial team based on a set of five criteria -- innovation, market potential, customer adoption, media buzz and investor value creation.

Multiply provides a unique media-sharing solution that is focused around relationship-based relevancy. By delivering information, content and communications strictly within a user's personal network -- which includes direct contacts and anyone connected to the user through real-life relationships -- Multiply instills a level of privacy and control that is not present on any other social network.

Central to Multiply is an integrated communications platform upon which users create and share a vast array of digital content, including photos, videos, blogs, social bookmarks and current events. Multiply's message board facilitates communication by notifying users not only when new items are shared, but also when replies are added to existing items, offering a centralized way for people to stay connected with a small subset or large net of friends and family efficiently.

"Since our inception we've taken the unique position that most people want to share and discuss their media with a wider audience than just their email address book, but not with the whole world," says Peter Pezaris, CEO of Multiply. "It's an honor for our innovative approach and its market potential to be recognized by AlwaysOn."

Multiply and the OnHollywood 100 will be honored at the OnHollywood digital entertainment and media event, May 1-3, 2007, at the Roosevelt Hotel in Hollywood, California.

"OnHollywood is an important forum that presents and debates the critical issues surrounding the transformation of the entertainment economy to one based on digital technology," said Tony Perkins, founder and CEO of AlwaysOn. "Digital technology has transformed the way content is created and delivered to consumers everywhere. The OnHollywood Top 100 companies are an elite group of innovators who are using this technology to revolutionize the industry."

The OnHollywood 100 was selected from more than 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

A full list of all the OnHollywood 100 companies can be found on the AlwaysOn Web site at: http://alwayson.goingon.com/permalink/post/8389.

About OnHollywood 2007: May 1-3 @ The Hollywood Roosevelt Hotel, Hollywood, California
OnHollywood is where cutting edge technology from the backstreets of Silicon Valley converges with Hollywood's media and entertainment elite. The two-and-a-half day event borrows from the "film market" tradition by providing an open environment for digital media and entertainment entrepreneurs to meet the big-time studio, telco and consumer electronics executives, venture capitalists and media. At OnHollywood, our editors will also honor the OnHollywood 100 Top Private Companies. Fifty of the top CEOs from the OnHollywood 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."

About Multiply Inc.
With offices in New York, NY, and Boca Raton, FL, Multiply provides easy-to-use, integrated tools and communication features that allow people to create and share their online presence and communications in a controlled, private manner. Unlike other social networks that aggregate everyone's profile, photos, videos, blogs into a public bucket, Multiply contains and delivers information, content, and communication strictly within the personal network boundaries that each user has outlined. The company is privately held with backing by Transcosmos and private investors. For more information, interested parties can visit http://multiply.com.

About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

Contact
For Multiply:
Michael Gersh
212-624-9169

For OnHollywood:
Edelman
Renee Edelman
212-704-8249

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MICHAEL GERSH
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